Optimize for On-Page SEO Factors
Posted: Sun Dec 15, 2024 9:59 am
These two steps are literally 75% of on-page SEO. Everything else is more or less extra.
Tip : Use a tool like PageImprove to make on-page SEO updates directly in your browser.
Use closely related words and phrases
Google has gotten better and better at figuring out what a page is about without any help. So you no longer have to stuff a page with keywords or worry too much about things like putting db center.uk your target keyword in an H2 tag.
That said, including related words and phrases can help Google better understand what your page is about.
You can find these terms in the "Related Searches" area of Google desktop search.
img-semblog
Words in bold are terms that Google considers highly relevant to the search term. So it makes sense to include them in your article.
Semrush’s On Page SEO Checker also reveals semantically related terms you could include in your content.
img-semblog
Semrush derives these keywords from the URLs that rank in the top 10 positions for the main keyword you choose to target with your page.
9. Reduce loading times
According to Google, " speed equals gain ."
This is because a slow loading website can increase bounce rates and decrease users’ chances of converting.
Additionally, website loading speed is also a ranking factor for Google .
To check your site speed on both desktop and mobile, enter your site into Google's PageSpeed Insights tool .
img-semblog
This report will show you how fast your website loads and specific areas to improve.
For example, we entered one of our blog posts into the tool – luckily we passed the test!
Tip : Use a tool like PageImprove to make on-page SEO updates directly in your browser.
Use closely related words and phrases
Google has gotten better and better at figuring out what a page is about without any help. So you no longer have to stuff a page with keywords or worry too much about things like putting db center.uk your target keyword in an H2 tag.
That said, including related words and phrases can help Google better understand what your page is about.
You can find these terms in the "Related Searches" area of Google desktop search.
img-semblog
Words in bold are terms that Google considers highly relevant to the search term. So it makes sense to include them in your article.
Semrush’s On Page SEO Checker also reveals semantically related terms you could include in your content.
img-semblog
Semrush derives these keywords from the URLs that rank in the top 10 positions for the main keyword you choose to target with your page.
9. Reduce loading times
According to Google, " speed equals gain ."
This is because a slow loading website can increase bounce rates and decrease users’ chances of converting.
Additionally, website loading speed is also a ranking factor for Google .
To check your site speed on both desktop and mobile, enter your site into Google's PageSpeed Insights tool .
img-semblog
This report will show you how fast your website loads and specific areas to improve.
For example, we entered one of our blog posts into the tool – luckily we passed the test!