How to build customer loyalty and grow your agency
Posted: Sun Dec 15, 2024 9:31 am
Networking, attending events, making proposals… attracting new clients in a marketing agency is hard work and requires a huge investment of time and money. In fact, finding a new client costs 4 times more than retaining current clients.
When an existing client hires you again for a new project or expands their existing ones, you start working with them on their project right away. You already know each other, you know their company's objectives and they know the good work you do. You france business fax list all know what to expect from that new project and that makes it much easier to achieve success.
You probably already know that customer loyalty or retention strategies are a fundamental part of any business and you even apply them in some of your projects.
So why don’t you have a loyalty strategy in your marketing agency? Attracting and retaining clients to create long-term relationships is necessary for your agency to grow and be successful for many years to come.
In this article, we will look at the keys to doing it correctly in your agency and help you grow. In addition, we will give you some examples of actions that you can incorporate into your strategy from this very moment.
The keys to building customer loyalty
1. Choose the right clients for your agency
There may be times when you need money coming in as soon as possible and you are tempted to say yes to any client or project that comes your way. But this usually doesn't end well, they are probably small accounts that can waste a lot of your time and they are just looking for a quick and cheap solution.
When an existing client hires you again for a new project or expands their existing ones, you start working with them on their project right away. You already know each other, you know their company's objectives and they know the good work you do. You france business fax list all know what to expect from that new project and that makes it much easier to achieve success.
You probably already know that customer loyalty or retention strategies are a fundamental part of any business and you even apply them in some of your projects.
So why don’t you have a loyalty strategy in your marketing agency? Attracting and retaining clients to create long-term relationships is necessary for your agency to grow and be successful for many years to come.
In this article, we will look at the keys to doing it correctly in your agency and help you grow. In addition, we will give you some examples of actions that you can incorporate into your strategy from this very moment.
The keys to building customer loyalty
1. Choose the right clients for your agency
There may be times when you need money coming in as soon as possible and you are tempted to say yes to any client or project that comes your way. But this usually doesn't end well, they are probably small accounts that can waste a lot of your time and they are just looking for a quick and cheap solution.