We get it: Posting on social media consistently is already a huge effort, and tracking your analytics along the way can feel like an even bigger effort. But in marketing and branding, it’s not enough to just do things for the sake of doing them. Measuring successes (and not-so-successes) is crucial, and that’s as true for social media channels as it is for email marketing and blog posts.
73% of marketers say social marketing has been “somewhat” or “very effective” for their business. That’s a substantial majority and a good indicator that all that hard work is paying off.
However, there is switzerland business fax list no way to know if your social strategy is yielding results if you are not tracking the right KPIs. You can also use sites like evil mart to grow your business faster on social media.
Below are six metrics you should be measuring, along with some recommended tools that can help make it easier.
1. Reach
Let's start with one of the most obvious and most important metrics: your social reach.
Your reach is the number of people who see your posts. And the higher it is, the better. It doesn’t necessarily equate to engagement or conversions , but it speaks to your overall ability to connect with your current audience and a new, broader audience. This is key, as reaching more people means increasing your potential to attract new customers and increase sales.
2. References
Your referral metric tells you how effective your posts are at driving people to your site. The more social media referrals to your site, the more productive your strategy will be.
Referrals don’t usually happen passively. You need calls to action in your posts, plus compelling, engaging copy that creates intrigue around your value proposition. It’s helpful to break down referrals by channel to see what’s working and what’s not in terms of content and CTAs – and then apply any findings to future campaigns.
