This guide includes a complete step-by-step guide to developing an email marketing strategy for your e-commerce. You will discover why you should invest in this channel and how to take advantage of it to increase your sales and strengthen your relationship with your consumers.
TABLE OF CONTENTS
How to do email marketing for ecommerce
Step 1 Choose an email marketing tool for your ecommerce campaigns
Step 2 Create your subscriber list
Step 3 Define your email sequences
Step 4 Use techniques such as storytelling
Step 5 Design, subject line and valuable content
Track your ecommerce email marketing campaign
Types of emails for ecommerce
Newsletter
Upselling and cross-selling email
Transactional emails
Email with satisfaction survey
Abandoned cart recovery email
Why do email marketing in your ecommerce?
How to do email marketing for ecommerce
Setting up an email marketing strategy is a complex process. It consists of several stages and you need to put great care into crafting each one.
Watch, step by step, how to create your roadmap:
Step 1: Choose an email marketing tool for your ecommerce campaigns
How to do email marketing for ecommerce
Working with a platform of these characteristics makes it possible to access a series of advantages and opportunities to interact with customers and increase e-commerce sales.
MDirector, as a specialized mailing tool, further enhances these positive aspects with its specific features:
Drag & Drop Editor . Allows you to create attractive and professional emails easily.
Advanced Automation . The tool makes it easy to incorporate contacts into an automated flow based on multiple triggers or entry criteria. And without the need for technical knowledge.
Smart segmentation . Allows you to create advanced segmentation lists by filtering contacts based on user-defined variables. By inserting custom text and links, a campaign can see its effectiveness increased.
Integration with e-commerce platforms . It integrates easily with popular e-commerce platforms. Thus, synchronization with consumer information and campaign management can be done directly from the online commerce platform.
Reputation care . With the MDirector Spam test, the sender can evaluate how likely their email is to be considered SPAM by email providers.
Step 2: Create your subscriber list
A crucial step to maximise the effectiveness and relevance of your campaigns. List segmentation allows you to reach the right audience, increasing the chances that your emails will be opened, read and generate conversions.
Specifically, having optimized contact lists benefits you in the following ways:
Personalization for greater relevance. With personalization, you can send messages that fit the specific preferences of each user group.
Better conversion rate. By sending content that responds to the subscriber's needs, the probability of a purchase is increased.
Less chance of being SPAM. When you approach users with content that interests them, the chances of your emails being deleted unread are reduced.
Optimize time and resources. With the focus set, resources are not wasted sending emails to audiences with little interest in what you intend to send.
When making a list, keep these aspects in mind:
Have clear goals . Knowing your goals will help you determine which user groups you need on your list.
Collect essential data . Preferences, purchase history, geographic location, browsing behaviors… don’t skimp on data.
Segment by interests and behaviors . Divide your list into segments based on these aspects. Groups can be “New User,” “Regular User,” etc.
Make use of custom forms . Place them on a website to capture specific data from your visitors.
Step 3: Define your email sequences
To maximize the performance of an e-commerce email marketing campaign, establishing email sequences is a highly recommended strategy.
An email marketing sequence is a series of automated messages that are sent to users at specific times in the purchasing cycle or interaction with the brand . Thanks to them, it is possible, among other things, to improve engagement, enhance the visibility of the company and save time and resources.
Two examples of email sequences for an e-commerce are the following:
Company Welcome Sequence – When a customer subscribes to your list, they are sent a sequence of emails that include a thank you message, an introduction to your company, and a demonstration of featured products. Later, emails are sent with recommendations for related items or special offers to encourage the first purchase.
Abandoned cart . If a consumer adds products to their shopping cart but does not korea whatsapp number data complete the transaction, the retailer sends a series of emails reminding them of what they left pending and offers an incentive, for example, an exclusive discount, to encourage them to make the final purchase.
Step 4: Use techniques such as storytelling
Use techniques such as storytelling
By incorporating storytelling into your ecommerce email marketing strategy , you can establish an emotional connection with your followers, improve your brand image, and increase the effectiveness of your campaigns. A special story can change how your audience perceives you and your customers' purchasing decisions.
To create an exciting narrative, consider the following:
Identify what you want to convey . It may be related to your brand values, the solution to a need of your audience or what your products provide.
Design a structure . Create a story with a beginning, middle and end. It is very important to maintain interest at all times.
Use images and videos . Accompany the story with content that reinforces the message and gives greater value to the narrative.
Get inspired by success stories . Stories from satisfied customers will help you achieve greater impact.
Step 5: Design, subject line and valuable content
Three pillars of email marketing for ecommerce. If one of them fails, the campaign will most likely not achieve its purpose.
