Collect zero-party data
Posted: Sun Dec 15, 2024 8:57 am
3. Create audience segments
Another key email marketing best practice is segmenting your list into smaller groups. This allows you to send targeted campaigns to customer segments that share key characteristics (and will find the same kind of messages relevant).
Some of the characteristics you can use to group your target audience into smaller segments include interest in a certain type of product, geographic location, or where they are in the sales funnel.
Note that the more data you have, the more targeted you can make your email campaigns.
That’s exactly why email marketers have begun oman phone directory to collect extra information about their new subscribers during the lead-generation process.
Here’s an example of an email marketing list popup that adds an extra step in order to collect more info:
List building popup example from KissMyKeto
After a standard email sign-up form, they then show this second screen to their users:
List building popup example from KissMyKeto
Zero-party data includes all information that website visitors willingly and intentionally share with a brand. Usually, people will hand over information in exchange for an improved shopping experience or to obtain monetary or informational value.
As we saw with the last email marketing best practice, collecting zero-party data is key to delivering a personalized experience to your customers.
When it comes to email marketing, you’ll see your open rate and click-through rate skyrocket when your customers tell you what they’re interested in and you provide content to meet their needs.
You can collect zero-party data by running on-site quizzes and surveys. Customers really enjoy completing quizzes, and you can use all the info you gather starting with your welcome email.
Here’s a great example of a quiz that Rituals uses to collect zero-party data:
Use a survey to collect zero part data
Here are some great-looking OptiMonk templates that you can use to collect zero-party data:
Another key email marketing best practice is segmenting your list into smaller groups. This allows you to send targeted campaigns to customer segments that share key characteristics (and will find the same kind of messages relevant).
Some of the characteristics you can use to group your target audience into smaller segments include interest in a certain type of product, geographic location, or where they are in the sales funnel.
Note that the more data you have, the more targeted you can make your email campaigns.
That’s exactly why email marketers have begun oman phone directory to collect extra information about their new subscribers during the lead-generation process.
Here’s an example of an email marketing list popup that adds an extra step in order to collect more info:
List building popup example from KissMyKeto
After a standard email sign-up form, they then show this second screen to their users:
List building popup example from KissMyKeto
Zero-party data includes all information that website visitors willingly and intentionally share with a brand. Usually, people will hand over information in exchange for an improved shopping experience or to obtain monetary or informational value.
As we saw with the last email marketing best practice, collecting zero-party data is key to delivering a personalized experience to your customers.
When it comes to email marketing, you’ll see your open rate and click-through rate skyrocket when your customers tell you what they’re interested in and you provide content to meet their needs.
You can collect zero-party data by running on-site quizzes and surveys. Customers really enjoy completing quizzes, and you can use all the info you gather starting with your welcome email.
Here’s a great example of a quiz that Rituals uses to collect zero-party data:
Use a survey to collect zero part data
Here are some great-looking OptiMonk templates that you can use to collect zero-party data: