18 email marketing best practices
Posted: Sun Dec 15, 2024 8:56 am
Not only will many of the emails on that list be inactive, but the people you’re sending emails to are unlikely to be in your target audience. They’ve also never heard of your brand, so it’s unlikely they’ll actually engage with your emails. Instead, they may end up making spam complaints to their email client.
2. Use lead magnets to build your list
Well, if you shouldn’t buy email marketing lists, how can you build a newsletter list?
The best way of collecting email addresses is by using oman number search a lead magnet to convince your website visitors to voluntarily complete an email marketing sign-up form.
Your lead magnet is the incentive that you offer your visitors to convince them to become email subscribers.
One of the most popular lead magnets that email marketers use to build an audience is the simple discount offer. In the example below, Obvi offers to send a 20% off discount code to each new subscriber’s inbox.
Lead magnet popup example from Obvi
If you’d rather not offer a discount, you can also offer a valuable informational resource for free.
It could be an extension of a popular blog post, like in the example below, where a list of 101 Yoga poses is the lead magnet.
Embedded form example to build a contact list
Following this email marketing best practice is a great way to build a list that’s full of people who are truly interested in what you have to offer.
Check out these OptiMonk templates that can help to build a great email marketing list:
2. Use lead magnets to build your list
Well, if you shouldn’t buy email marketing lists, how can you build a newsletter list?
The best way of collecting email addresses is by using oman number search a lead magnet to convince your website visitors to voluntarily complete an email marketing sign-up form.
Your lead magnet is the incentive that you offer your visitors to convince them to become email subscribers.
One of the most popular lead magnets that email marketers use to build an audience is the simple discount offer. In the example below, Obvi offers to send a 20% off discount code to each new subscriber’s inbox.
Lead magnet popup example from Obvi
If you’d rather not offer a discount, you can also offer a valuable informational resource for free.
It could be an extension of a popular blog post, like in the example below, where a list of 101 Yoga poses is the lead magnet.
Embedded form example to build a contact list
Following this email marketing best practice is a great way to build a list that’s full of people who are truly interested in what you have to offer.
Check out these OptiMonk templates that can help to build a great email marketing list: