18 Email Marketing Best Practices That Drive Results in 2025
Posted: Sun Dec 15, 2024 8:56 am
If you want to maximize the revenue you generate from your online store, it’s essential to have a successful email marketing strategy. Email marketing is an immensely profitable marketing channel that offers you the chance to achieve a stunning ROI.
In addition to helping your bottom line, email marketing carries several additional benefits, like boosting your website traffic, helping you establish your brand voice, and allowing you to communicate directly with your target audience.
However, in order to get all these benefits, it’s crucial oman number list that you follow email marketing best practices. Great email marketing campaigns can have high click-through rates and bring hugely positive results, but bad marketing emails will turn off your email subscribers and backfire.
So, let’s get right into our list of 18 crucial email marketing best practices!
The essence of a successful email marketing campaign lies in building a healthy email list, crafting compelling and engaging content, using clear subject lines, actionable language, concise messaging, and visual aids to captivate your audience.
Let’s dive into the email marketing best practices in more detail, starting with…
1. Don’t buy email addresses
While it’s technically legal to buy an email marketing list in the US (and most other jurisdictions), actually sending an email message to those addresses is illegal in most countries.
That’s because none of the new “subscribers” on the list that you purchase have opted in to receive emails from you.
Even if you’re operating in a jurisdiction where you can make use of a purchased email marketing list, you won’t ever achieve noteworthy results on any email campaigns you send out.
In addition to helping your bottom line, email marketing carries several additional benefits, like boosting your website traffic, helping you establish your brand voice, and allowing you to communicate directly with your target audience.
However, in order to get all these benefits, it’s crucial oman number list that you follow email marketing best practices. Great email marketing campaigns can have high click-through rates and bring hugely positive results, but bad marketing emails will turn off your email subscribers and backfire.
So, let’s get right into our list of 18 crucial email marketing best practices!
The essence of a successful email marketing campaign lies in building a healthy email list, crafting compelling and engaging content, using clear subject lines, actionable language, concise messaging, and visual aids to captivate your audience.
Let’s dive into the email marketing best practices in more detail, starting with…
1. Don’t buy email addresses
While it’s technically legal to buy an email marketing list in the US (and most other jurisdictions), actually sending an email message to those addresses is illegal in most countries.
That’s because none of the new “subscribers” on the list that you purchase have opted in to receive emails from you.
Even if you’re operating in a jurisdiction where you can make use of a purchased email marketing list, you won’t ever achieve noteworthy results on any email campaigns you send out.