13 Ecommerce Category Page Best Practices to Build a Perfect Category Page
Posted: Sun Dec 15, 2024 8:42 am
Category pages are a crucial part of any ecommerce website, but they rarely get the attention they deserve. If you own an ecommerce store, it’s important to give your product category pages as much attention as your landing pages and product pages.
Your customers often want to browse the specific numéro whatsapp femme canadienne category of products that they’re interested in. The quality of your category page design can make a huge difference to their customer experience, which is exactly why you want to optimize them.
In this article, we’ll go over 13 category page best practices by looking at existing category pages.
But first, check out our infographic that sums up the tactics we’ll be covering.
What makes a good product category page?
Product category pages are where your potential customers get the chance to explore and compare your products.
Let’s get into all the details of how to create a well-optimized category page!
1. Use both a vertical and a horizontal category menu
When you use both vertical and horizontal category menus, users have multiple ways to explore your product offerings. The best ecommerce category pages use a dual navigation approach that caters to different browsing preferences
Ensuring that visitors can quickly access their desired product categories will increase your conversion rates.
Sephora is one of the many ecommerce brands that uses horizontal and vertical category menus on their product category pages.
Sephora ecommerce category pages using both a vertical and a horizontal category menu
2. Offer buying guides and quizzes
When a potential customer lands on product category pages, they don’t necessarily have all the information they need to feel comfortable making a purchase.
Your customers often want to browse the specific numéro whatsapp femme canadienne category of products that they’re interested in. The quality of your category page design can make a huge difference to their customer experience, which is exactly why you want to optimize them.
In this article, we’ll go over 13 category page best practices by looking at existing category pages.
But first, check out our infographic that sums up the tactics we’ll be covering.
What makes a good product category page?
Product category pages are where your potential customers get the chance to explore and compare your products.
Let’s get into all the details of how to create a well-optimized category page!
1. Use both a vertical and a horizontal category menu
When you use both vertical and horizontal category menus, users have multiple ways to explore your product offerings. The best ecommerce category pages use a dual navigation approach that caters to different browsing preferences
Ensuring that visitors can quickly access their desired product categories will increase your conversion rates.
Sephora is one of the many ecommerce brands that uses horizontal and vertical category menus on their product category pages.
Sephora ecommerce category pages using both a vertical and a horizontal category menu
2. Offer buying guides and quizzes
When a potential customer lands on product category pages, they don’t necessarily have all the information they need to feel comfortable making a purchase.