Neuromarketing is an innovative discipline that has influenced the revolution of the marketing world and the transformation of the current market in recent years , generating new trends and increasingly adjusting to consumer desires.
Have you ever wondered why marketing or advertising strategies have such an impact on you ? Or how internet search engines and social networks 'read your mind' when you notice that posts appear about something you wanted and were thinking about without having to google it?
Several of the answers to these questions can be answered by Neuromarketing .
This is the first of two articles that we have prepared for you japan phone number data with all the information you need to know about the powerful current that is here to stay and continue to transform paradigms in the world.
1 The most important thing
2 What is Neuromarketing?
3 Origin of Neuromarketing
4 What are the neuroscience tools used by Neuromarketing?
4.1 Functional magnetic resonance imaging (fMRI):
4.2 Electroencephalogram (EEG):
4.3 EyeTracking:
4.4 Facial Coding:
4.5 Epidermal conductance (Skin Conductance):
4.6 Implicit association test:
5 Summary
The most important thing
Neuroscience studies have shown that our decisions are largely unconscious . The part we think is conscious is just a justification or rationalization of what our brain has unconsciously determined.
Neuromarketing allows us to link the unconscious processes of the mind with behaviors related to purchasing actions .
With the information obtained through Neuromarketing studies, campaigns can be structured with greater certainty that the elements that compose it will retain the user and therefore the company's ROI will be assured .
What is Neuromarketing?
Neuromarketing can be defined as a discipline that uses techniques from neuroscience and biometry to generate accurate data on how our brain works when exposed to traditional marketing methods.
This allows us to gain in-depth knowledge and obtain reliable information about which areas of the brain are most stimulated by any marketing or advertising strategy, as well as knowing what emotional value it can generate in users. In other words, it allows us to link the unconscious processes of the mind with behaviours related to purchasing actions.
The effect of marketing and social media strategies on the consumer's brain
The effect of marketing and social media strategies on the consumer's brain (Source: Gerd Altmann:1233873/Pixabay.com)
When we refer to the areas of the brain that intervene in these processes, for example: the hippocampus, nucleus accumbens, amygdala, insula, among others, we relate them to terms that can be more easily understood by doctors or researchers.
In the case of marketing specialists, it is often more useful to obtain a translation of these structures, understanding that, depending on the area of the brain where the activity occurs, it will refer to:
How the campaign or strategy is processed by the user and knowing the areas of the brain that allow the retention and memory of information.