How to choose your brand colors to make it stick in the public's mind
Posted: Sun Dec 15, 2024 8:36 am
Selecting the colors that make up a brand's visual identity is an essential process for awakening memory structures that generate connections between the public and the company that represents it. The result of these emotional links can be expressed through sales and recommendations.
Colours are much more than just aesthetics, each one can transmit and awaken a unique feeling that can be associated with a brand. And even if you don't believe it, choosing brand colours appropriately is essential to successfully building your business's image.
Branding is, without a doubt, an essential part of marketing , so we invite you to learn about the value of brand colors and how to apply them correctly to further strengthen your company's image .
Why are brand colors important?
Brand colors are important because they reflect the belarus email list 135858 contact leads essence of the company and in the long term they become a reference that strengthens the brand .
Visual stimuli capture the public's attention and colors play this role very well.
In their first contact, your customers will probably remember your brand colours the most, and they are precisely the ones that help build greater intimacy. Therefore, they can be considered the beginning of the connection between consumers and the company.
How do people respond to brand colors?
Each color influences perception and, thus, can also influence behavior . Understanding color psychology is essential to choose the best options to convey our brand message. That's why it's important to know a little more about what's behind them.
Pink
In its light version it can represent femininity and romance, while in its more intense version it is related to youth and daring.
Red
It is generally associated with danger, excitement and energy. In addition, we now know that it can more easily trigger compulsive shopping.
On the other hand, it is also recognized as the color of love and passion.
Orange
It represents happiness, vitality and energy, although it is also related to fun. It is a stimulating color, both for the brain and for mental activity.
Furthermore, it is associated with accessibility and low costs, which is why it is widely used to convey the concept of savings and profitability.
Yellow
Yellow represents summer and is also considered a symbol of energy and happiness. It is a color related to optimism that transmits positivity.
Green
The color most closely associated with nature is synonymous with tranquility, freshness, safety and respect for the environment. As well as being closely associated with health, it is also related to harmony and relaxation. Eco-friendly products often use this color.
Colours are much more than just aesthetics, each one can transmit and awaken a unique feeling that can be associated with a brand. And even if you don't believe it, choosing brand colours appropriately is essential to successfully building your business's image.
Branding is, without a doubt, an essential part of marketing , so we invite you to learn about the value of brand colors and how to apply them correctly to further strengthen your company's image .
Why are brand colors important?
Brand colors are important because they reflect the belarus email list 135858 contact leads essence of the company and in the long term they become a reference that strengthens the brand .
Visual stimuli capture the public's attention and colors play this role very well.
In their first contact, your customers will probably remember your brand colours the most, and they are precisely the ones that help build greater intimacy. Therefore, they can be considered the beginning of the connection between consumers and the company.
How do people respond to brand colors?
Each color influences perception and, thus, can also influence behavior . Understanding color psychology is essential to choose the best options to convey our brand message. That's why it's important to know a little more about what's behind them.
Pink
In its light version it can represent femininity and romance, while in its more intense version it is related to youth and daring.
Red
It is generally associated with danger, excitement and energy. In addition, we now know that it can more easily trigger compulsive shopping.
On the other hand, it is also recognized as the color of love and passion.
Orange
It represents happiness, vitality and energy, although it is also related to fun. It is a stimulating color, both for the brain and for mental activity.
Furthermore, it is associated with accessibility and low costs, which is why it is widely used to convey the concept of savings and profitability.
Yellow
Yellow represents summer and is also considered a symbol of energy and happiness. It is a color related to optimism that transmits positivity.
Green
The color most closely associated with nature is synonymous with tranquility, freshness, safety and respect for the environment. As well as being closely associated with health, it is also related to harmony and relaxation. Eco-friendly products often use this color.