A customer might come to your store because he is looking for a suitcase for his next trip. He finds a suitcase he likes and in the same display he also sees the labels to write his name on. He thinks that could be useful too. Finally, as he takes a final look at the whole thing, his attention falls on the passport holders and he thinks that this is also a smart idea. So he buys one.
What happened? The customer who entered the store with the saudi arabia girls whatsapp number intention of purchasing a single product (the suitcase), left with three products (suitcase, label and passport holder).
Consumers generally go to the store with an idea of what they want to buy but rarely have an overall vision of everything that could be useful to them, as, to cite the example just given, in the case of a trip.
Think, for example, of stationery products that are all presented on the same shelf. Or think also of accessories for electronic devices.
Juxtaposing complementary products is a marketing strategy that teases the consumer's mind and automatically induces them to expand their purchases to items they had not previously considered.
In 2024, online presence has become not just an additional showcase but an essential component to increase in-store sales .
A well-structured website, consistent social media activity, and a thoughtful e-commerce platform are tools that amplify your visibility and strengthen your brand. These digital channels, properly tied to the physical store experience, can guide the modern consumer from a screen to the physical entrance of your store, creating a seamless journey.
