That said, engagement drops significantly for Gen Z audiences.
Posted: Sun Dec 15, 2024 8:32 am
Right behind Instagram, Facebook is expected to see exceptional growth in 2023. According to the survey, 23% of social media marketers plan to spend more on Facebook than any other platform, with 43% planning to increase their investment.
Additionally, 36% of social media marketers plan to use Facebook for the first time in 2023.
Facebook currently attracts 2.93 billion monthly users , more than any of its gambling data brazil competitors. A high concentration of its audience belongs to Millennials, Gen Xers, and Baby Boomers.
In the past three months, a staggering 91% of Baby Boomers , 88% of Millennials , and 83% of Gen Xers have visited Facebook.
Additionally, Gen Xers and Baby Boomers rank Facebook as their favorite social media app and also their most visited. If you’re looking to target older demographics with social media marketing strategies , Facebook is your best bet.
Only 12% of Gen Zers say they use Facebook more than any other platform, and only 55% have visited it in the past 3 months.
TikTok is known as the platform for Gen Z, and the data confirms this. In fact, more than half of Gen Z consumers are on TikTok.
In addition, members of Generation Z say it is the platform they use the most, ahead of Instagram, Snapchat and YouTube.
The phenomenon doesn’t stop there, though: TikTok is also gaining traction among other demographics. 36% of TikTok users in 2021 were between the ages of 35 and 54 , up 10% from the previous year. Usage among Baby Boomers remains low, however, with only 7% having visited the app in the past 3 months.
Although only 36% of social media marketers use the platform, those who do will increase their investment in it in 2023, more than marketers who invest in any other platform. In fact, 53% of them will increase their marketing investment on TikTok in 2023, and another 36% will continue to invest the same amount.
It’s also worth mentioning that TikTok has the highest engagement rate of all social platforms, averaging 10.85 minutes per session. In short, TikTok’s snack content is addictive for various age groups.
Additionally, 36% of social media marketers plan to use Facebook for the first time in 2023.
Facebook currently attracts 2.93 billion monthly users , more than any of its gambling data brazil competitors. A high concentration of its audience belongs to Millennials, Gen Xers, and Baby Boomers.
In the past three months, a staggering 91% of Baby Boomers , 88% of Millennials , and 83% of Gen Xers have visited Facebook.
Additionally, Gen Xers and Baby Boomers rank Facebook as their favorite social media app and also their most visited. If you’re looking to target older demographics with social media marketing strategies , Facebook is your best bet.
Only 12% of Gen Zers say they use Facebook more than any other platform, and only 55% have visited it in the past 3 months.
TikTok is known as the platform for Gen Z, and the data confirms this. In fact, more than half of Gen Z consumers are on TikTok.
In addition, members of Generation Z say it is the platform they use the most, ahead of Instagram, Snapchat and YouTube.
The phenomenon doesn’t stop there, though: TikTok is also gaining traction among other demographics. 36% of TikTok users in 2021 were between the ages of 35 and 54 , up 10% from the previous year. Usage among Baby Boomers remains low, however, with only 7% having visited the app in the past 3 months.
Although only 36% of social media marketers use the platform, those who do will increase their investment in it in 2023, more than marketers who invest in any other platform. In fact, 53% of them will increase their marketing investment on TikTok in 2023, and another 36% will continue to invest the same amount.
It’s also worth mentioning that TikTok has the highest engagement rate of all social platforms, averaging 10.85 minutes per session. In short, TikTok’s snack content is addictive for various age groups.