Best proven strategies for selling in saturated markets
Posted: Sun Dec 15, 2024 8:30 am
Are you worried about having to market your product or service in a market saturated with competitors? It can certainly limit your options.
But let's not fool ourselves, this is not something that is planned.
You may have no choice but to market your product in a market jamaica phone number data where there are already a large number of competitors.
Or that since it is a profitable sector, new ones will appear.
Whatever the reason, what you should do is maximize your options.
How do we do it?
1 · Don't be obsessed with having the best product in the sector
1.1 ► Do these features fit my target customer?
1.2 ► Also, everything you do can be copied
1.3 ► Focus on what your product is already best at
2 · The price, be careful when lowering it
2.1 ► Make the necessary calculations
2.2 ► Low prices can also be copied
3 · Offers and discounts yes, but with meaning
3.1 ► Is it a good strategy?
3.2 ► But don't abuse them!
4 · Repetition of key messages
4.1 ► Look at it this way
4.2 ► Which message is most effective to repeat?
4.3 ► What media is best to use?
5 · Create something that can't be copied
5.1 ► Can that help you sell more in a market saturated with competitors?
6 · In summary
· Don't be obsessed with having the best product in the sector
Reason, or logic, may lead us to believe that customers will always buy the best product. Or that they will hire the best service.
The one with the best features or functionalities.
This can lead us to try to be the best, have more features, better materials, etc.
Before you start working on all the possible improvements to your product, think:
► Do these features fit my target customer?
It seems obvious but it isn't always!
What the target customer needs is not always really analyzed.
And many other times it is impossible to know because there are multiple target customers with multiple needs.
Even asking directly may not be helpful because many customers will not respond, and many others may respond that they are interested in something, so they don't actually plan to pay.
There are many variables!
► Also, everything you do can be copied
This is an unavoidable reality. Anything you can improve in your product can be copied, if you are interested.
That is to say, if once the development has been completed your competition sees that it is an interesting improvement, they may decide to copy it.
It will take more or less time, but everything is possible to copy.
Everything except a few things. But we'll see that later.
But let's not fool ourselves, this is not something that is planned.
You may have no choice but to market your product in a market jamaica phone number data where there are already a large number of competitors.
Or that since it is a profitable sector, new ones will appear.
Whatever the reason, what you should do is maximize your options.
How do we do it?
1 · Don't be obsessed with having the best product in the sector
1.1 ► Do these features fit my target customer?
1.2 ► Also, everything you do can be copied
1.3 ► Focus on what your product is already best at
2 · The price, be careful when lowering it
2.1 ► Make the necessary calculations
2.2 ► Low prices can also be copied
3 · Offers and discounts yes, but with meaning
3.1 ► Is it a good strategy?
3.2 ► But don't abuse them!
4 · Repetition of key messages
4.1 ► Look at it this way
4.2 ► Which message is most effective to repeat?
4.3 ► What media is best to use?
5 · Create something that can't be copied
5.1 ► Can that help you sell more in a market saturated with competitors?
6 · In summary
· Don't be obsessed with having the best product in the sector
Reason, or logic, may lead us to believe that customers will always buy the best product. Or that they will hire the best service.
The one with the best features or functionalities.
This can lead us to try to be the best, have more features, better materials, etc.
Before you start working on all the possible improvements to your product, think:
► Do these features fit my target customer?
It seems obvious but it isn't always!
What the target customer needs is not always really analyzed.
And many other times it is impossible to know because there are multiple target customers with multiple needs.
Even asking directly may not be helpful because many customers will not respond, and many others may respond that they are interested in something, so they don't actually plan to pay.
There are many variables!
► Also, everything you do can be copied
This is an unavoidable reality. Anything you can improve in your product can be copied, if you are interested.
That is to say, if once the development has been completed your competition sees that it is an interesting improvement, they may decide to copy it.
It will take more or less time, but everything is possible to copy.
Everything except a few things. But we'll see that later.