Moreover, as there was no other suitable solution available in the market at shop that time to fulfill their needs in entirety, they created the form via custom code. Christopher adds that gradually with continued development, the product kept growing and improving, got more and more users onboard, and developed into a comprehensive performance-driven lead capture app & a multi-step form tool for marketers.Christopher further informs that the ultimate objective behind developing leadgen software is to support businesses of all sizes in making the most of their website and enabling them to capture more business.
![Image](https://www.wsphonelist.co.uk/wp-content/uploads/2024/12/5-29.png)
Distinctive features and value additionchristopher informs that leadgen lead generation software offers some unique features compared to similar products available in the market. The software's key features include multi-step form builder, conditional logic, address autocomplete, zipcode validation, calculator form creation, a/b testing, google analytics integration, source url detection, lead metadata, and integrations to , apps.Christopher further elaborates that leadgen offers significant value addition and stands out from other products with its three additional offerings.