Kwete, handisi kuzogadzira "ropa" reanonzi SEO "Nyanzvi", asi ndinokuyeuchidza nezvemutsara weshamwari yangu uye nyanzvi yakanakisa, Fernando Muñoz :
MuSpain kune SEO yakawanda tenga runyorwa rwenhamba dzenhamba nokuti kune yakawanda yeWP
VaMunoz
Uye kuita SEO hakusi kungonyora zvemukati zvine iro rakakosha, kana kurumbidza WP nekuti iSEO ine hushamwari CMS kana nekuti isu tinogona nyore kuwedzera mamwe maplugins anozowedzera zvakanyanya: iyo SEO inofanirwa kuziva maitiro ekuita tekinoroji SEO kuongororwa , uye -pakati pezvimwe zvinhu zvakakosha zvatinofanira kuongorora chimiro chewebhusaiti URLs.
Iyo SEO inofanirwa kuona kuti ndeapi maURL ari kukonzera matambudziko akadai se:
Duplicate content
Zvemukati zvatisingade ku indexer
404 zvikanganiso kana zvimwe…
Uye iwe unofanirwa kuziva maitiro ekukurudzira optimization uye zviito zvekuvandudza zvinodikanwa kuti uwane nzvimbo yakanaka mumajini ekutsvaga, nekuti SEO inonyanya hunyanzvi muongorori uye kwete COMMUNITY MANAGER (ini handisi kuti chimiro ichi hachibatsiri bhizinesi. .. asi haisi SEO uye haishande kune zvese)
CHERECHEDZA: kune nyanzvi dzakawanda dzinoziva kuita zvishoma pane zvese ... asi izvo hazvivaite nyanzvi uye -kana iwe ukatora kubva kune imwe isina hushamwari CMS kana kuiisa pamberi pe 'tsika' saiti, ichava nyanzvi yapera!
Mune ino post ini ndichatsanangura nhanho nhanho nzira yekuongorora iyo URL chimiro chewebhusaiti, kuitira kuti yako SEO yekuongorora irege kupfupika.
Maitiro ekuita ongororo yeURL yehunyanzvi SEO kuongororwa
1) Bvisa rondedzero ye URLs yekuongorora
Kune iri basa isu tichashandisa chinokambaira senge Xenu's Link Seleuth (yemahara) kana iyo - mumaonero angu - zvakanyanya kukurudzirwa (kunyangwe zvakabhadharwa) Secreaming Frog SEO Spider .
CHERECHEDZA: zvakakosha kuti kana maURL atorwa, isu tingochengeta iwo ane chimiro 200 uye hatiratidze kumainjini ekutsvaga imwe kanonical URL inoitsiva (muchidimbu, isu tinoda kukambaira chete maURL akanyorwa neinjini dzekutsvaga) .
2) Kupatsanura maforodha uye zvinosiyana kuita makoramu
Kana uchinge wawana runyoro rwemaURL anoverengeka neinjini dzekutsvaga mukoramu A muspredishiti, enda kukoromo B uye wowedzera fomura rinotevera padivi peURL yega yega parunyorwa:
Neizvi, zvatinowana kukwanisa kushandisa slash kana diagonal bar, sechinhu chinotibvumira kuparadzanisa maforodha ose uye zvakasiyana. Tine nzira dzakawanda, zvichienderana nespredishiti ratinoshandisa:
MuEXCEL: isu tichakopa iyo yese column B toiisa seyakakosha kuitira kuti gare gare, nekudzvanya pane imwecheteyo koramu B, isu tichashandisa iyo "Chinyorwa mukoramu" mashandiro eiyo Data menyu uye toshandisa slash se delimiter.
MuSPREADSHEET: mukoramu yese C uye padhuze neURL yega yega yakashandiswa mukoramu B, isu tichashandisa inotevera fomula.=SPLIT(B2;"/")
Neizvi isu tine runyorwa rumwechete rwemaURL asi akapatsanura maforodha, maURL uye akasiyana mumakoramu.
3) Kuronga maforodha uye zvinosiyana kuita mapatani
Iye zvino tichagadzirisa "neruoko" zvinhu zvakasiyana zvatinowana zvakapatsanurwa mukoramu yega yega zvichienderana neaya mapatani:
Subfolders : kana tikawana maforodha anoenderana uye ane hukama kune yapfuura folda yerudzi: /categoria/subcategoria/isu tichachengeta zita remai folda (chikamu), semuenzaniso:
/car-brands/ford tichanamatira [mota-brands]
/ marudzi-emota/saloon/ tichanamatira [mhando-dzemotokari]
variables : kana tikawana shanduko tichachengeta zita rekuchinja uye kwete kukosha kwayo, semuenzaniso
id=8 tichagara ne[ID]
view=chinhu chatichagara nacho [VIEW]
Uye isu tichaita izvi nemakoramu ese uye mitsetse ye URLs yatinofanira kuongorora.
Mapoka emapoka
Ikozvino tave nerunyorwa rwemaURL ane mapatani awo akakamurwa zvakakwana, saka isu tinongofanirwa kuisa iwo mapatani uye kuronga rondedzero neakataurwa akaiswa mapatani kuti tikwanise kuita ongororo yeSEO.
Enda kune yekupedzisira column ine data uye mune inotevera, iwe unofanirwa kushandisa fomula yakafanana neiyi mumutsara wega wega ine data kuboka:
Uye isu tinoona sei maURL atorongwa kuti aongorore uye tikwanise kupa mazano mukuongororwa kweSEO?
Isu tichashandisa dynamic table view, nzvimbo iri data rese ratakagadzira (kubva pa column A kusvika kune yekupedzisira ine mapoka...andakadaidza kuti 'PATTERN'), nemazita emitsara ari mune ino. order:
PATTERN
URLs
Iye zvino yave nguva yekuongorora iwo ma URL kuti aone iwo matambudziko ari chaiwo SEO (kwete iye anongoziva kugadzira zvemukati nemazwi akakosha uchishandisa WP + YOAST):
Duplicate content
Zvemukati zvisingadi kunyoreswa uye zvinoshatisa latent semantic indexing
Zvikanganiso.
