Consideration of keywords:
If your original ad group was keyword-based (for example, a Search ad group), transitioning to a dynamic ad group or display ad group might not require specific keywords. However, you may want to maintain keyword-based campaigns alongside the new ad group type to cover all bases.
Landing Page Alignment:
When switching ad group types, consider kuwait email list whether your landing pages are optimized for the new ad format or targeting criteria. Landing page relevance and user experience play a vital role in ad performance, so make sure your landing pages match the intent of your ads.
Budget allocation:
Different ad group types may require different budget allocations based on their performance and potential to meet your campaign goals. Adjust your budget allocation to reflect the importance of each ad group type in your overall strategy.
A/B Testing:
If possible, consider running A/B tests between different types of ad groups to evaluate their effectiveness in meeting your goals. This can help you identify the best-performing ad group type for your specific advertising goals.
How does changing ad group types affect ongoing campaigns?
Changing ad group types in existing campaigns can have several implications on the performance and reach of your ongoing campaigns. Here are some key implications to keep in mind:
