100 Black Friday Email Subject Lines to Maximize Open Rates in 2025

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An example of a seasonal discount in marketing is a year-end clearance sale, where retailers offer significant markdowns on products to clear inventory before the new year. Another example is a “back-to-school” discount where stores promote special offers on school supplies, clothing, and electronics, designed to attract students and parents preparing for the new academic year. These discounts create urgency and encourage customers to make purchases during a specific time window.

Wrapping up
We hope that you found our list of seasonal campaign ideas helpful for your store.

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Let’s be honest—Black Friday can make or break your Q4 revenue. And with inboxes flooded with deals during the Black Friday madness, your email subject line is the first (and maybe only) chance to grab attention.

So, how do you stand out when everyone is shouting “SALE!” from the rooftops?

You craft the perfect email subject line. One that cuts through the clutter, sparks curiosity, and convinces customers to open your email.

Lucky for you, we’ve compiled 100 real-life Black Friday subject line examples that can help boost your open rates. Whether you’re looking for early access teases, urgency-packed last-chance notices, or clever quips, there’s something here for every email strategy.

Let’s get started!