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Posted: Sun Dec 15, 2024 7:54 am
Did you know that gifs in email marketing can become a beneficial tool for your business? Of course, to get the desired results, it is important to do it correctly. Despite technological advances in the use of videos, gifs have made a strong comeback, and although you can use pre-made gifs from other websites, custom designs for your brand are an excellent option to explain concepts in a concise way and make your message more understandable for your subscribers.
TABLE OF CONTENTS
Examples of GIFs in email marketing
Eye-catching offers
Word games and graphic effects
Seasonality and festivities
Urgency
How to use gifs in email marketing correctly
Key Features of Animated GIFs
Comparison APNG vs GIFs in email india whatsapp number data marketing
Precautions when using gifs in email marketing
Examples of GIFs in email marketing
Gifs are here to stay. Email marketers are constantly analyzing the impacts and results of their use in email campaigns. All indicators point to the potential of including gifs in newsletters , as these contents offer specific advantages to improve audience retention.
Eye-catching offers
Using gifs with eye-catching animations can enhance the message of discounts and offers. These contents capture the recipient's attention, especially when highlighted with bright colors or light effects.
Example of a gif for an email with discounts
Gif example for an email with discounts
Word games and graphic effects
GIFs allow you to introduce effects into words or images that change color or are drawn progressively, thus capturing attention and transforming simple messages into attractive and dynamic content.
Funny gifs for email marketing
Funny example gif for email marketing campaign
Seasonality and festivities
Adding animated effects that evoke a specific season, such as snow for Christmas or hearts for Valentine's Day, helps to emotionally connect with subscribers and give the campaign a thematic touch.
gifs in email marketing to highlight products
Featured Call to Action
Using gifs to point out a specific action button or link you want to promote improves the audience's visual focus on the main goal of the email.
seasonal gif
Urgency
Animated countdowns are a great way to create a sense of urgency in users, which increases conversion rates by creating a sense of limited opportunity. Use the countdown in original ways to further capture attention, like this example of a gif showing a coffee running out.
gif with countdown
TABLE OF CONTENTS
Examples of GIFs in email marketing
Eye-catching offers
Word games and graphic effects
Seasonality and festivities
Urgency
How to use gifs in email marketing correctly
Key Features of Animated GIFs
Comparison APNG vs GIFs in email india whatsapp number data marketing
Precautions when using gifs in email marketing
Examples of GIFs in email marketing
Gifs are here to stay. Email marketers are constantly analyzing the impacts and results of their use in email campaigns. All indicators point to the potential of including gifs in newsletters , as these contents offer specific advantages to improve audience retention.
Eye-catching offers
Using gifs with eye-catching animations can enhance the message of discounts and offers. These contents capture the recipient's attention, especially when highlighted with bright colors or light effects.
Example of a gif for an email with discounts
Gif example for an email with discounts
Word games and graphic effects
GIFs allow you to introduce effects into words or images that change color or are drawn progressively, thus capturing attention and transforming simple messages into attractive and dynamic content.
Funny gifs for email marketing
Funny example gif for email marketing campaign
Seasonality and festivities
Adding animated effects that evoke a specific season, such as snow for Christmas or hearts for Valentine's Day, helps to emotionally connect with subscribers and give the campaign a thematic touch.
gifs in email marketing to highlight products
Featured Call to Action
Using gifs to point out a specific action button or link you want to promote improves the audience's visual focus on the main goal of the email.
seasonal gif
Urgency
Animated countdowns are a great way to create a sense of urgency in users, which increases conversion rates by creating a sense of limited opportunity. Use the countdown in original ways to further capture attention, like this example of a gif showing a coffee running out.
gif with countdown