In this article, “All about retargeting: what it is and why it is important,” we will discover that it is a key marketing technique to recover lost sales and build loyalty with your audience.
TABLE OF CONTENTS
What is retargeting in email marketing?
5 advantages of applying retargeting in email marketing
1. Increase in sales
2. Lead capture
3. Campaign Personalization
4. Increase in conversions
5. Efficient process automation
How to do email retargeting to increase sales
1. Segment your contacts
2. Use the email retargeting pixel
3. Take care of your database
4. Nurture your potential customers
5. Create retargeting ads of interest to your subscribers
6. Measure the frequency of shipments
7. Bet on sending eye-catching emails
8. Recover abandoned carts
9. Do tests and A/B tests
Email retargeting examples
1. Email with a discount
2. Abandoned cart email
3. Email with product selection
4. Email with the release date of a product of interest
5. Email with personalized offers
What is retargeting in email marketing?
Email retargeting or retargeting in email marketing is a strategy that consists of sending personalized emails to users who are interested in a brand, product or service, but who have not yet performed a desired action, such as a purchase or subscription . It is based on the collection of user behavioral data, such as website visits, interactions with ads or shopping cart abandonment.
The main goal of retargeting campaigns is to re-engage these users and guide them towards conversion . This is possible with personalized messages that provide value while also serving to meet the needs and preferences of each customer. These strategies usually include reminders, recommendations of related products, special offers, testimonials from satisfied customers, and relevant information that motivates the user to take the desired action.
When implementing an effective retargeting strategy , tracking and data analysis tools are used to identify users who meet certain behavioral criteria and create specific audience segments. Personalized emails are then designed and sent to these segments, using automation techniques to optimize the process and increase the conversion rate.
5 advantages of applying retargeting in email marketing
Now that you know what retargeting is, you may be wondering whether it works or not. For this reason, at MDirector, we want you to know most of the benefits of applying this strategy in your digital marketing campaigns:
1.
Email retargeting allows brands to reach users who have already shown interest in their products or services. By sending reminder emails, the offer is reinforced and users are motivated to complete the purchase, thereby generating a direct increase in sales.
Likewise, applying retargeting in email campaigns helps strengthen your brand. According to data from Fit 4 Market , this type of action can increase brand searches by up to 1046% and site visits by 726%.
Retargeting example
Retargeting example
2. Lead capture
By collecting data on user behavior, such as website visits or interactions wi greece whatsapp number data th ads, it is possible to identify potential leads interested in your products or services . This makes it easier to send personalized emails that capture the attention of these users, turning them into qualified leads for future marketing strategies .
3. Campaign Personalization
Sending personalized campaigns
By segmenting audiences based on their behaviors and preferences, brands can tailor email messages to be highly relevant. This personalization significantly increases the effectiveness of campaigns, increasing the likelihood of user responses.
4. Increase in conversions
Sending personalized and relevant emails reinforces the offer that the user showed interest in. This not only reminds the user of the val
