According to Epsilon research, 80% of consumers say they are more likely to make a purchase when they are provided with a personalized experience . Half of marketing influencers cite email segmentation and personalized email messages as their most effective tactics. If you aren’t personalizing your emails, you are almost certainly losing customers to brands that do.
Personalization will make all the difference in your strategy . Below, we will review how to do it, as well as some of the benefits you can get by usa business fax list applying personalization to your email marketing.
Benefits of email personalization: Why is it important?
One of the main benefits of personalization in email marketing is its ability to capture the recipient's attention . In a sea of generic emails, a personalized message that speaks directly to the recipient is much more likely to catch their attention and stand out. This can greatly increase the chances of the email being opened and read.
Another benefit of personalization is the ability to increase open rates . When recipients see your name or other personal details in the subject line or throughout the email, they feel a greater connection to the message. This personal touch creates a sense of importance and relevance, making the recipient more likely to open the email and engage with its content.
Furthermore, personalization has been shown to improve engagement. By tailoring emails to the recipient's preferences, interests, and past behaviors, businesses can deliver highly relevant and valuable content. This not only encourages recipients to read the email, but also increases the likelihood that they will take the desired action, such as making a purchase or signing up for a webinar.
Inboxes are busy places, and it’s not always easy to cut through the noise. If you want readers to open, read, and engage with your emails, you have to do something to stand out, and personalization is one way to do that.
