While professionalism is still key in email marketing, there's absolutely nothing wrong with adding a GIF to express yourself and your brand in a different way.
A GIF, or Graphics Interchange Format, is a widely used file format for gr indonesia phone number data aphic images on the Internet. You'll typically find many GIFs on social media platforms, instant messaging, and advertising emails. In this way, GIFs can add quality and personality to your professional emails. You can create your own GIFs or find them online.
But, that being said, since you're sending emails on behalf of your company, whether you're self-employed or working for a company, it's necessary to be professional. That means you can't just add GIFs to your emails for nothing.
In this essential guide, we will discuss the following points:
· Why GIFs are effective in email marketing
· How to use GIFs in your emails
· Embed GIFs in multiple email platforms
· Great tools for GIF applications in emails
1 Why GIFs work
1.1 ► 1) They are short and sweet
1.2 ► 2) They are attractive
1.3 ► 3) They offer a competitive advantage
1.4 ► 4) They help you illustrate the company culture
1.5 ► 5) They are effective calls to action
2 How to use GIFs
2.1 ► 1) Use GIFs to show an action
2.2 ► 2) Create an animated GIF yourself
2.3 ► 3) Create animation in a part of a GIF
2.4 ► 4) Use GIFs based on occasions
2.5 ► 5) Use GIFs with a CTA
3 Add a GIF
3.1 In Outlook
3.2 In Gmail
3.3 Tools to create GIFs
3.4 For Android
3.5 For iOS
4 Conclusion
4.0.0.1 Translated by Micheli.
Why GIFs work
“People are naturally drawn to lighting and movement,” said Geoffrey Radcliffe, a blogger at Writinity and Research papers in the UK. “GIFs combine the two attractions to naturally draw users’ attention. That’s why flashing lights are used a lot in Japanese culture, because they understand this phenomenon.”
GIFs can be engaging for people. However, where you put the GIF is important, because placing them appropriately and sparingly in emails can:
· Increase click-through rates (CTR)
· Increase the level of interaction with emails
· Tell your story in a single animated image
· Send a fun and informative message
► 1) They are short and sweet
Short and sweet is the way to go, especially with a GIF. Use social media platforms like Snapchat and TikTok, which allow their users to post GIFs that are just a few seconds long.
It’s no surprise that GIFs tend to perform better than videos because they get straight to the point. Plus, people want your content to be clear, even when they’re subscribed to your company’s social media accounts. The reason GIFs are more successful than videos is because people are likely to watch all of your GIF content until the end. This isn’t the case with videos; most users will watch the first few seconds, and if it’s not very funny, eye-catching, or relevant, they’re likely to stop watching.
