Finding information and inspiration on copywriting in Spanish for marketing campaigns and mass emails is not that easy, which is why we bring you new approaches and techniques from time to time.
This time it's the turn of copywriting elements, a resource so india phone number data that you can't resist communicating with your audience and your email copywriting becomes like a game.
Now you'll understand why.
1 How copywriting is like a puzzle
2 Elements of copywriting
3 #1 The issue
4 #2 The body of the email
4.1 ◆ Copywriting formulas: yes or no?
4.1.1 We refer to the formula PAS = Problem – Agitation – Solution
4.1.2 Attention – Interest – Desire – Action
4.1.3 Storytelling
4.1.4 This is the formula HGL = Story – Hook – Call to Action.
4.2
5 #3 CTA
6 #4 P.S.
7 To finish with the elements of copywriting
How copywriting is like a puzzle
Copywriting elements are like pieces of a puzzle. That's precisely why we said it can be like a game. That is, by choosing the right place for each one, you can gradually build an image. In this case, the image can be an email, a landing page or a post for your blog.
But copywriting is even better than puzzles because it gives you more flexibility; depending on who is writing and what their goals are, they will play with the pieces in one way or another.
And this, of course, can lead to different results.
What is clear is that good copywriting, no matter who does it and whatever the image they want to build, is that which has conversion as its purpose. Converting into leads, sales or visits is already part of the strategy of each brand.
However, this is not the only superpower of good copywriting: choosing the right pieces and words can help increase the opening and reading rates. What good would it do to offer valuable content or a great offer if no one reads it?
Not to mention overcoming the vertigo that comes with a blank page.
And as I said: this applies to both your email marketing campaigns and sales pages, posts or other communications.
Well, now that we know the benefits of playing with the elements of copywriting, let's see what those pieces are and some examples of email copywriting ( by the way, I leave you some examples of copywriting for email marketing here ), which is the best way to learn.
