The 5 top reasons to use website pop-ups
Posted: Sun Dec 15, 2024 7:15 am
Low returning visitor rates
2. Being a DTC brand
Building and nurturing an email list is especially important when developing your own products and brand. To be successful, you’ve not only got to convince your visitors that they should buy from you, but also that they don’t want to buy from the (possibly) hundreds of other choices in your niche.
In most cases, this can take a lot of time. You can’t expect to convert every user on their first visit.
Rather, you need to use a “lead nurturing” approach. netherlands girl number This involves learning about your visitors’ interests and preferences, keeping in touch, and offering personalized recommendations. In our privacy-focused world, you need to build your own channels to be able to do this.
Check out how a DTC brand, The Oodie builds an email list with a popup:
The Oodie exit-intent pop-up example
3. Long buying cycles
A buying cycle consists of various touchpoints. It usually takes several interactions with your business before a purchase will be made.
Using Google Analytics, you might check how many touchpoints your customers go through on average before deciding to purchase a product, though these numbers are often quite misleading due to attribution difficulties. No matter how much you focus on data collection, you won’t be able to capture all touchpoints (think: Word of Mouth or offline marketing).
Asking your customers “where have you heard about us” right after they purchase might give you a better idea of the true attribution.
4. You are selling “vitamins”
There are products that people buy no matter what. We call them “medicine,” because these products are like medicine to your customers. You don’t need to nurture the relationship or ramp up the urgency. They’ll be buying regardless. In this case, you can operate without popups.
2. Being a DTC brand
Building and nurturing an email list is especially important when developing your own products and brand. To be successful, you’ve not only got to convince your visitors that they should buy from you, but also that they don’t want to buy from the (possibly) hundreds of other choices in your niche.
In most cases, this can take a lot of time. You can’t expect to convert every user on their first visit.
Rather, you need to use a “lead nurturing” approach. netherlands girl number This involves learning about your visitors’ interests and preferences, keeping in touch, and offering personalized recommendations. In our privacy-focused world, you need to build your own channels to be able to do this.
Check out how a DTC brand, The Oodie builds an email list with a popup:
The Oodie exit-intent pop-up example
3. Long buying cycles
A buying cycle consists of various touchpoints. It usually takes several interactions with your business before a purchase will be made.
Using Google Analytics, you might check how many touchpoints your customers go through on average before deciding to purchase a product, though these numbers are often quite misleading due to attribution difficulties. No matter how much you focus on data collection, you won’t be able to capture all touchpoints (think: Word of Mouth or offline marketing).
Asking your customers “where have you heard about us” right after they purchase might give you a better idea of the true attribution.
4. You are selling “vitamins”
There are products that people buy no matter what. We call them “medicine,” because these products are like medicine to your customers. You don’t need to nurture the relationship or ramp up the urgency. They’ll be buying regardless. In this case, you can operate without popups.