Which companies produce the most B2B videos?
Posted: Tue Dec 03, 2024 9:09 am
There are many sectors that use videos to promote their products and services, but the most productive sector from this point of view is certainly the High Tech sector, followed by the professional services, public services, training and health sectors.
Furthermore, it is the larger companies that produce the most videos in the sector.
Companies with more than 5,000 employees produce approximately 538 videos per year, which is likely due to the fact that they have both more budgets and resources (in terms of employees and materials to use).
4Average-number-of-videos-per-company-by-company-size
According to the report, the second place in the ranking reserves a big surprise for us: as you can see, in fact, companies with between 31 and 200 employees are the ones that create, on average, the most videos in the sector after companies with more than 5000 employees!
This suggests that smaller companies are using free or low-cost video tools to create content and compete with larger companies.
The result could also be largely influenced by social media , which is widely used by startups and small businesses for their marketing strategies. Social media also allows businesses to use live videos and stories , which are much cheaper to produce.
Internal or external resources for videos?
A good portion of the companies interviewed stated that they use internal ghana phone number library company material to create their videos.
48% of companies with an annual turnover of less than €25 million use internal resources for video production, demonstrating that it is now much easier to find tools that allow you to create videos than a few years ago.
5Resources-used-for-business-video-production-768x884
Large companies tend to use a combination of internal and external resources to create their videos. Finally, less than a quarter (24%) use external resources, suggesting that more companies are investing in technology and employees to create video content .
Webinars remain the most popular form of corporate video content. 73% of marketing and sales managers say webinars are the best way to generate leads !
Next in line are videos for social media that are created most frequently: this suggests that companies are paying attention to the customer journey , creating different types of videos suitable for each phase.
Although Live videos are quick and easy to create, this format is not very popular among large companies: it is probably the inability to edit the content that discourages them.
Furthermore, it is the larger companies that produce the most videos in the sector.
Companies with more than 5,000 employees produce approximately 538 videos per year, which is likely due to the fact that they have both more budgets and resources (in terms of employees and materials to use).
4Average-number-of-videos-per-company-by-company-size
According to the report, the second place in the ranking reserves a big surprise for us: as you can see, in fact, companies with between 31 and 200 employees are the ones that create, on average, the most videos in the sector after companies with more than 5000 employees!
This suggests that smaller companies are using free or low-cost video tools to create content and compete with larger companies.
The result could also be largely influenced by social media , which is widely used by startups and small businesses for their marketing strategies. Social media also allows businesses to use live videos and stories , which are much cheaper to produce.
Internal or external resources for videos?
A good portion of the companies interviewed stated that they use internal ghana phone number library company material to create their videos.
48% of companies with an annual turnover of less than €25 million use internal resources for video production, demonstrating that it is now much easier to find tools that allow you to create videos than a few years ago.
5Resources-used-for-business-video-production-768x884
Large companies tend to use a combination of internal and external resources to create their videos. Finally, less than a quarter (24%) use external resources, suggesting that more companies are investing in technology and employees to create video content .
Webinars remain the most popular form of corporate video content. 73% of marketing and sales managers say webinars are the best way to generate leads !
Next in line are videos for social media that are created most frequently: this suggests that companies are paying attention to the customer journey , creating different types of videos suitable for each phase.
Although Live videos are quick and easy to create, this format is not very popular among large companies: it is probably the inability to edit the content that discourages them.