7 Tips for Switching Platforms as a Creator
Posted: Sun Dec 15, 2024 6:50 am
Think about how Vine’s downfall made it possible for Instagram videos to gain popularity and how many Vine content creators had to switch to platforms like Instagram and later migrate to TikTok. Social media influencers and content creators should always be ready to jump to new platforms or incorporate them into their marketing strategy .
In this article, we will discuss how content creators or influencers can seamlessly switch platforms, maintaining momentum and gaining new followers.
Below, we offer some tips from content creators who have experience chinese overseas africa database adapting to new social media platforms that you can put into practice.
Position yourself where your audience is
Podcaster Jacqueline Snyder of The Product Boss encourages creators to migrate to the platforms their audiences are most frequented by. “Pick a platform where you know your audience is already present,” Snyder says. “For example, if you know your audience doesn’t like video, you can cross TikTok off the list.”
If you need to find out what other platforms your audience frequents, use tools like surveys, analytics, and polls to find out. You can also use these methods to determine what content your followers want to see on the new platform.
Make your new platform recognizable
Using a different profile or username on a new platform can be tempting. After all, it’s a unique environment for your content and personality. However, it’s crucial that your audience recognizes you across all platforms, so keep elements like your profile picture and username consistent with the other social networks you appear on, as well as your brand.
“Your username should be the same across all channels,” says John Lee Dumas of Entrepreneurs on Fire, “so if you already have other social media profiles for your content, keep it consistent!”
For example, if you're a gaming-focused content creator who streams on Twitch and you want to start streaming on YouTube, use the same username and profile picture that you have on Twitch.
If you can't use the same username or handle on the new platform, create a similar name by adding a digit or symbol.
Be consistent
“Set a posting schedule so your audience knows you’re interested,” says John Lee Dumas of Entrepreneurs on Fire . “The cadence will depend on the platform itself, but whatever you choose, be consistent so your audience can start to trust that your content and engagement is appearing with some regularity.”
Research the best days and times to post on your new platform and try to see when your audience is most active. You may also find out what specific types of content perform best at certain times.
For example, your long YouTube videos may perform better when posted at 9am, but YouTube Shorts may get more engagement in the afternoon.
Let your audience know
“We just did this with Threads, so I think it’s critical to let your followers on the major social media platforms know that you’re on another platform and ask them to follow you,” Snyder says. “Share content from the new social platform on your old, existing platform to encourage them to follow you.”
Snyder also recommends including a call to action in your content, guiding your audience to your new platform. “Send your audience to one place: the one you want to build. For example: ‘Follow me on Instagram or Threads for tips on .
In this article, we will discuss how content creators or influencers can seamlessly switch platforms, maintaining momentum and gaining new followers.
Below, we offer some tips from content creators who have experience chinese overseas africa database adapting to new social media platforms that you can put into practice.
Position yourself where your audience is
Podcaster Jacqueline Snyder of The Product Boss encourages creators to migrate to the platforms their audiences are most frequented by. “Pick a platform where you know your audience is already present,” Snyder says. “For example, if you know your audience doesn’t like video, you can cross TikTok off the list.”
If you need to find out what other platforms your audience frequents, use tools like surveys, analytics, and polls to find out. You can also use these methods to determine what content your followers want to see on the new platform.
Make your new platform recognizable
Using a different profile or username on a new platform can be tempting. After all, it’s a unique environment for your content and personality. However, it’s crucial that your audience recognizes you across all platforms, so keep elements like your profile picture and username consistent with the other social networks you appear on, as well as your brand.
“Your username should be the same across all channels,” says John Lee Dumas of Entrepreneurs on Fire, “so if you already have other social media profiles for your content, keep it consistent!”
For example, if you're a gaming-focused content creator who streams on Twitch and you want to start streaming on YouTube, use the same username and profile picture that you have on Twitch.
If you can't use the same username or handle on the new platform, create a similar name by adding a digit or symbol.
Be consistent
“Set a posting schedule so your audience knows you’re interested,” says John Lee Dumas of Entrepreneurs on Fire . “The cadence will depend on the platform itself, but whatever you choose, be consistent so your audience can start to trust that your content and engagement is appearing with some regularity.”
Research the best days and times to post on your new platform and try to see when your audience is most active. You may also find out what specific types of content perform best at certain times.
For example, your long YouTube videos may perform better when posted at 9am, but YouTube Shorts may get more engagement in the afternoon.
Let your audience know
“We just did this with Threads, so I think it’s critical to let your followers on the major social media platforms know that you’re on another platform and ask them to follow you,” Snyder says. “Share content from the new social platform on your old, existing platform to encourage them to follow you.”
Snyder also recommends including a call to action in your content, guiding your audience to your new platform. “Send your audience to one place: the one you want to build. For example: ‘Follow me on Instagram or Threads for tips on .