Rotate seasonal collections in and out
Feature limited-time offers that create urgency
Show how your community engages with your brand through UGC
Instagram Highlights cover images - Keep it fresh
Image source
You can always adjust this framework to fit your unique brand and audience. The key is maintaining a clear purpose for each Highlight while telling a coherent brand story.
Let's break down how to track your success without getting lost in spreadsheets. The core Highlights KPIs include:
How many people tap forward (are they eager for more?)
Where do they exit (did something turn them off?)
How many people watch to the end (is there a drop-off that signals story fatigue?)
When it comes to documenting Highlights performance, try this easy system:
Once a month, jot down:
Which Highlights got the most views
Which covers got the most clicks
Look for patterns, like:
Do bright covers get more attention?
Which topics really resonate?
Is the order working?
While some of your Highlights might stick around forever, others need to be changed out regularly to keep things fresh (and accurate). Establish cyclical mini audits to figure out what’s working and where there’s room for new content.
