2. Interactive content
Posted: Sun Dec 15, 2024 6:20 am
With a limit on the number of prospects you can engage with, you and your sales team must ensure that each invite and interaction is thought through. You must also make each interaction count by personalizing your messaging based on user data.
This personalization includes not just addressing people by their name but also addressing a specific pain point or even mentioning something they have shared recently on social media to show that you have done your research before contacting them. Use social media tools like Oktopost to gather enriched social data and understand what your customers want from you.
Content marketing is and will always be king. But not any type of uk number database content works, and certainly not in 2024. Today’s prospects want to be immersed in your content, so you must create immersive experiences through, for example, VR technologies and live videos and chats.
7 Lead Generation Ideas for 2024| Oktopost
Your content should also be socially responsible. Customers want transparency and a purpose-driven narrative and expect brands to take a stand on social issues. Ensure you know your brand and values from the inside out and that those are portrayed in all your content. This is particularly crucial in employee advocacy programs, where your employees represent your brand and what it stands for.
This personalization includes not just addressing people by their name but also addressing a specific pain point or even mentioning something they have shared recently on social media to show that you have done your research before contacting them. Use social media tools like Oktopost to gather enriched social data and understand what your customers want from you.
Content marketing is and will always be king. But not any type of uk number database content works, and certainly not in 2024. Today’s prospects want to be immersed in your content, so you must create immersive experiences through, for example, VR technologies and live videos and chats.
7 Lead Generation Ideas for 2024| Oktopost
Your content should also be socially responsible. Customers want transparency and a purpose-driven narrative and expect brands to take a stand on social issues. Ensure you know your brand and values from the inside out and that those are portrayed in all your content. This is particularly crucial in employee advocacy programs, where your employees represent your brand and what it stands for.