Creativity and surprise factor . We must focus our efforts on creating campaigns that achieve impact. Try to surprise users in an unexpected context such as the street with some activity, street asia mobile number list art or original creation. Attracting is important, but maintaining that attention is essential to achieve the objectives of recognition and brand awareness that we seek. It is essential to innovate with fun and original actions, but always in line with the corporate image that we want to convey. For example, the famous Nike corporate benches without the seating area that included the brand logo and the word Run are a very original street marketing action that is consistent with the brand image.
Interaction . We must get users involved in the campaign, to be part of it and enjoy an experience that is interesting enough for them to become a memory. In this way , the recognition that our shopping centre will have will be much greater . The key is that our target is so interested in our action that they are encouraged to share it on their social networks , giving it visibility and feeling part of it.
If you achieve this, the victory is yours. We must keep in mind the knowledge we have of our clients and their characteristics to adapt our street marketing campaign. Linking the campaign to feelings and emotions helps it to be remembered by viewers. There are campaigns that have managed to impress users and thus become viral on the network, such as the Kit Kat chocolate-shaped bench.
