Email Popup Capture Tool for Ecommerce
Posted: Sun Dec 15, 2024 6:01 am
We tested affiliate channels. We partnered with wine and food blogs and exchanged referral emails. We tested coupons that our customers and website visitors could share with friends. And we started investing small amounts of money in paid acquisition to generate customers, leads, and emails.
Most of these tests didn't work. Some attracted almost zero email subscribers. Some did attract email subscribers, but they did so at such a high cost that we knew we couldn't optimize that price to a level that would be profitable.
But we didn't lose hope and saw glimmers of positive signs. Some channels were either close to breakeven, so we thought we could optimize those efforts to help us become profitable, or were immediately profitable.
This gave us not only a North Star metric for our eCommerce email efforts, but a North Star metric for our business as a whole. We obsessed over this metric, found channels that worked, and began growing our email list rapidly.
Polaris Metric Definition by airfocus
Over time, the business began to grow and became profitable. Eventually, it was acquired by a competitor, given the consolidation and the fact that we were working on a number of other businesses. But the lesson was learned.
Email marketing is critical to the success of an eCommerce company. Everyone knows that. But knowing how much an email subscriber is worth is key to success in email marketing for eCommerce, and almost no eCommerce company knows how much an email subscriber is worth to them.
It’s been over a decade since we launched CellarThief, and we’ve all gone on to do very different things. However, I now help run Hello Bar. Hello Bar is a company that has also been around for over a decade. The platform is used by over 700,000 websites, but some of our most successful clients are e-commerce companies.
Hello Bar -
Many of these companies use Hello Bar in their eCommerce marketing strategy and workflow to attract subscribers. I wish I had used Hello Bar back in the day with CellarThief. It would have made our lives uk whatsapp number easier and the business much more profitable. I see what Hello Bar does for some of our eCommerce clients and think back to how we would have used it at CellarThief.
I often say that understanding your email metrics can be the difference between success and failure for your online store. So I want to share some thoughts to help tip the scales in your email marketing efforts.
Let's first define email marketing in eCommerce?
shop, online, e-commerce
Before we move on, let's first define what we mean by email marketing for e-commerce. An e-commerce company can use email in a variety of ways, and not all of these ways fit the definition of email marketing for e-commerce.
Email marketing is using email to capture highly engaged email subscribers and potential customers to improve their connection and affinity with your store and brand. The goal is to turn visitors and/or one-time customers into repeat and loyal customers who will come to you first when they need to buy something you offer. Often, your email subscribers become your most loyal customers.
Ecommerce email marketing does not include emails you may send where recipients have not opted in to your email list. For example, if a guest customer receives a receipt from you but does not opt in to receive marketing emails from you, that customer is not necessarily part of your email marketing efforts.
The great thing about email marketing in e-commerce is that it allows you to build long-term relationships through a direct communication channel. And by building relationships, you can turn those relationships into sales. And through those sales, you can earn loyalty.
Most of these tests didn't work. Some attracted almost zero email subscribers. Some did attract email subscribers, but they did so at such a high cost that we knew we couldn't optimize that price to a level that would be profitable.
But we didn't lose hope and saw glimmers of positive signs. Some channels were either close to breakeven, so we thought we could optimize those efforts to help us become profitable, or were immediately profitable.
This gave us not only a North Star metric for our eCommerce email efforts, but a North Star metric for our business as a whole. We obsessed over this metric, found channels that worked, and began growing our email list rapidly.
Polaris Metric Definition by airfocus
Over time, the business began to grow and became profitable. Eventually, it was acquired by a competitor, given the consolidation and the fact that we were working on a number of other businesses. But the lesson was learned.
Email marketing is critical to the success of an eCommerce company. Everyone knows that. But knowing how much an email subscriber is worth is key to success in email marketing for eCommerce, and almost no eCommerce company knows how much an email subscriber is worth to them.
It’s been over a decade since we launched CellarThief, and we’ve all gone on to do very different things. However, I now help run Hello Bar. Hello Bar is a company that has also been around for over a decade. The platform is used by over 700,000 websites, but some of our most successful clients are e-commerce companies.
Hello Bar -
Many of these companies use Hello Bar in their eCommerce marketing strategy and workflow to attract subscribers. I wish I had used Hello Bar back in the day with CellarThief. It would have made our lives uk whatsapp number easier and the business much more profitable. I see what Hello Bar does for some of our eCommerce clients and think back to how we would have used it at CellarThief.
I often say that understanding your email metrics can be the difference between success and failure for your online store. So I want to share some thoughts to help tip the scales in your email marketing efforts.
Let's first define email marketing in eCommerce?
shop, online, e-commerce
Before we move on, let's first define what we mean by email marketing for e-commerce. An e-commerce company can use email in a variety of ways, and not all of these ways fit the definition of email marketing for e-commerce.
Email marketing is using email to capture highly engaged email subscribers and potential customers to improve their connection and affinity with your store and brand. The goal is to turn visitors and/or one-time customers into repeat and loyal customers who will come to you first when they need to buy something you offer. Often, your email subscribers become your most loyal customers.
Ecommerce email marketing does not include emails you may send where recipients have not opted in to your email list. For example, if a guest customer receives a receipt from you but does not opt in to receive marketing emails from you, that customer is not necessarily part of your email marketing efforts.
The great thing about email marketing in e-commerce is that it allows you to build long-term relationships through a direct communication channel. And by building relationships, you can turn those relationships into sales. And through those sales, you can earn loyalty.