Building a Trustworthy Brand Through Social Media
Posted: Sun Dec 15, 2024 6:00 am
Social media strategy is not always about the number of followers you have or the likes/shares you get for your submissions. From a small business perspective, these are vanity metrics that do not necessarily convert into actual sales. Having said that, your social media strategy can define your brand and could have a long-lasting impact on the way your business is perceived and consumed by your target customers.
Do Small Businesses Really Need A Brand?
Branding is not something only big businesses like Nike and Coca Cola have to worry about. How consumers perceive your brand defines the kind of buyers you attract, their average purchase volume and also their loyalty to chinese overseas asia database your business. A small business that grows its social media following by offering a lot of exclusive discounts to its followers could end up establishing itself as a low-cost brand. Such a strategy would attract coupon hunters to your business who are seldom loyal and are likely to jump ship when you begin focusing on profitability. In short, your marketing strategy that includes what you do on social media can impact the way customers look at your business and this drives your bottom line.
Building trust is one of the key objectives of any marketing campaign. Your social media engagement could define your brand among customers. As pointed out earlier, a business that relies on aggressive discount campaigns to acquire social media following may end up attracting the wrong kind of customers to their business. But this is not all. Businesses rely on social media groups to spread the word about their product among target customers. But blatant self-promotion on social media groups comes across as spammy and could bring down the trustworthiness of your brand.
Branding And Social Media In Search Rankings
By now, it has been well-established that your social media reputation (likes, tweets, etc.) are not really a ranking signal for your search engine presence. However, there is a direct correlation between social media visibility and search rankings. Web pages that attract a lot of social media attention eventually end up getting linked organically by viewers who own their own websites. This helps to rank your site better on search engines.
But that is not all. Even if your website does get ranked on Google for its relevant search terms, it is more likely to get clicked if you had a trusted brand. A customer looking up ‘designer shoes’ is more likely to click on Nike’s website rather than hit a site that they have never heard of. Your social media presence influences branding and both these factors together not only drive your search engine rankings but also the eventual click-through and conversion rate.
Do Small Businesses Really Need A Brand?
Branding is not something only big businesses like Nike and Coca Cola have to worry about. How consumers perceive your brand defines the kind of buyers you attract, their average purchase volume and also their loyalty to chinese overseas asia database your business. A small business that grows its social media following by offering a lot of exclusive discounts to its followers could end up establishing itself as a low-cost brand. Such a strategy would attract coupon hunters to your business who are seldom loyal and are likely to jump ship when you begin focusing on profitability. In short, your marketing strategy that includes what you do on social media can impact the way customers look at your business and this drives your bottom line.
Building trust is one of the key objectives of any marketing campaign. Your social media engagement could define your brand among customers. As pointed out earlier, a business that relies on aggressive discount campaigns to acquire social media following may end up attracting the wrong kind of customers to their business. But this is not all. Businesses rely on social media groups to spread the word about their product among target customers. But blatant self-promotion on social media groups comes across as spammy and could bring down the trustworthiness of your brand.
Branding And Social Media In Search Rankings
By now, it has been well-established that your social media reputation (likes, tweets, etc.) are not really a ranking signal for your search engine presence. However, there is a direct correlation between social media visibility and search rankings. Web pages that attract a lot of social media attention eventually end up getting linked organically by viewers who own their own websites. This helps to rank your site better on search engines.
But that is not all. Even if your website does get ranked on Google for its relevant search terms, it is more likely to get clicked if you had a trusted brand. A customer looking up ‘designer shoes’ is more likely to click on Nike’s website rather than hit a site that they have never heard of. Your social media presence influences branding and both these factors together not only drive your search engine rankings but also the eventual click-through and conversion rate.