We got some initial traction and got some
Posted: Sun Dec 15, 2024 5:51 am
Wineries and distributors embraced the concept and we were quickly able to build a good lineup of the best wines we could offer at a great price. We gave them an estimate of how many cases we could sell and they held them and then we picked them up and shipped them to our customers.
We felt that storytelling would be the most important part of what we did, so we were excited to interview winemakers, tell the backstory of the winery, and help our customers connect with the people behind the wines we sell.
Once many of the pieces were worked out, CellarThief was born. It was a tiny company with no outside funding. It was just a few friends trying to build a nice little business that helped people drink great wine at an affordable price. And make a big difference.
The first wine we offered was a hit – Robert Mondavi Reserve Cabernet.
The first wine from CellarThief, offered
Then it was time to figure out how to attract customers. We knew we had to find a balance between taking care of existing customers and finding new customers.
That's why we turned to PR.
We created our social networks.
We entered into several partnership agreements and tried to establish word of mouth.
And while we were looking to get new customers, we were also investing heavily in customer service for our existing customers. We did this mostly with our time, because, well, we didn't really have any money.
We included a handwritten note in each box.
We include tasting notes with each wine, including recommendations for food to serve with each wine.
With each shipment we included a postcard asking people to spread the word about CellarThief.
It was a labor of love, and we earned amazing customer loyalty. We still call some of our first customers friends.
initial sales. And then it was time to try to take the business to the next level.
Like many small, independent businesses, we had little money and few big competitors. There were big online wine sellers and a few new entrants offering a deal of the day on great wines. So we had to figure out how to stand out, and we had to figure out the math of our business quickly.
Ultimately, no matter how passionate you are about your uk number for whatsapp business idea, you need to figure out how to attract customers . And with so much competition in virtually every industry on earth, you'll have to find a channel you can conquer and own.
Source: Mabel
At the time, we simply couldn't afford paid acquisition channels. These channels were much more accessible back then, but our margins were slim... and, well, did I mention we were self-sufficient?! So we had to find a channel that would allow us to build relationships with our customers and that would drive regular, consistent sales.
We earned some great media, even being named a "Hot 100" retailer by Internet Retailer (a big deal at the time). That media was great, but it was also fleeting.
We'd get a media hit, see some customers coming in, and then two weeks later the traffic would drop off and we'd have to get another media hit. It was tough, and it meant our sales were out of our control.
CellarThief Named to Top 100 Online Retailers List
We felt that storytelling would be the most important part of what we did, so we were excited to interview winemakers, tell the backstory of the winery, and help our customers connect with the people behind the wines we sell.
Once many of the pieces were worked out, CellarThief was born. It was a tiny company with no outside funding. It was just a few friends trying to build a nice little business that helped people drink great wine at an affordable price. And make a big difference.
The first wine we offered was a hit – Robert Mondavi Reserve Cabernet.
The first wine from CellarThief, offered
Then it was time to figure out how to attract customers. We knew we had to find a balance between taking care of existing customers and finding new customers.
That's why we turned to PR.
We created our social networks.
We entered into several partnership agreements and tried to establish word of mouth.
And while we were looking to get new customers, we were also investing heavily in customer service for our existing customers. We did this mostly with our time, because, well, we didn't really have any money.
We included a handwritten note in each box.
We include tasting notes with each wine, including recommendations for food to serve with each wine.
With each shipment we included a postcard asking people to spread the word about CellarThief.
It was a labor of love, and we earned amazing customer loyalty. We still call some of our first customers friends.
initial sales. And then it was time to try to take the business to the next level.
Like many small, independent businesses, we had little money and few big competitors. There were big online wine sellers and a few new entrants offering a deal of the day on great wines. So we had to figure out how to stand out, and we had to figure out the math of our business quickly.
Ultimately, no matter how passionate you are about your uk number for whatsapp business idea, you need to figure out how to attract customers . And with so much competition in virtually every industry on earth, you'll have to find a channel you can conquer and own.
Source: Mabel
At the time, we simply couldn't afford paid acquisition channels. These channels were much more accessible back then, but our margins were slim... and, well, did I mention we were self-sufficient?! So we had to find a channel that would allow us to build relationships with our customers and that would drive regular, consistent sales.
We earned some great media, even being named a "Hot 100" retailer by Internet Retailer (a big deal at the time). That media was great, but it was also fleeting.
We'd get a media hit, see some customers coming in, and then two weeks later the traffic would drop off and we'd have to get another media hit. It was tough, and it meant our sales were out of our control.
CellarThief Named to Top 100 Online Retailers List