Gamification inzira yekuwedzera kana kubatanidza mabhidhiyo emitambo mubhurogi rako, email, uye mamwe macampaign ekushambadzira.
Chinangwa chikuru ndechekufadza vateereri uye kukwezva vashanyi vatsva uye kuwedzera traffic kune yako webhusaiti, izvo zvinoitwa nekushandura zviitiko zvezuva nezuva kuita mitambo kana makwikwi.
Semuenzaniso, iwe unogadzira quiz yevaverengi vako, uye ivo vanokwikwidzana kuti vapindure nemazvo uye nekukurumidza. Vanokunda vanohwina mubairo pakupera. Ivo vanongonakidzwa chete kubva muchiitiko chemutambo, asi sangano rinowana mabhenefiti makuru.
Iyo inzira yakanaka yekuwedzera kubatanidzwa uye shanduko pawebhusaiti yako. Iwe unogona kupa vashandisi vako chimwe chinhu chakakosha mukutsinhanisa data ravo uye kuvaka kuvimba pakati pemhando yako nevateveri vako.
Nei Uchifanira Kushandisa Gamification mune Yako Digital Marketing Strategy?
Gamification muKushambadzira inokupa akawanda mabhenefiti. Heino rondedzero yemabhenefiti:
Wedzera Kubatana Kwemushandisi:
Sezvaunonzwisisa kubva kune tsananguro ye gamification, ndeye kushandura webhusaiti yako kuita nharaunda yemutambo kufadza vateereri / vashandisi. Paunenge uchigadzira nharaunda yemutambo pawebhusaiti yako, mushandisi anotamba mutambo wacho uye abatikane nawo.
Inowedzera nguva yekuchengetedza mushandisi pawebhusaiti uye inovakurudzira kuti vashandise nguva yakawanda pasaiti yako uye vadzoke gare gare.
Kana mushandisi akashanyirazve saiti yako, vanozorangarira kuti vakatotamba mutambo wacho pane yako saiti pamberi uye vanozonyanya kufarira kudzoka uye kutamba zvakare. Saka, inobatsira kuwedzera kubatanidzwa kwevashandisi nemhando yako uye inovandudza ruzivo rwevashandisi pawebhu / blog saiti yako.
Kuvandudza Kuzivikanwa Kwemhando:
Kana vashandisi vako / vatengi vakaramba vachidzokera kuwebhusaiti yako mushure mekutamba Yakarurama Runyorwa rweNhamba dzeNhamba dzeNhamba mutambo, zvichawedzera yako brand / chigadzirwa kuziva pakati pevashandisi ivavo, uye ivo vachadzidza zvakawanda nezve yako brand.
Nenzira iyi, zvichakubatsira iwe kuwana kuoneka kwemhando pakati pevateereri vako. Zvakare, zvichabatsira kuwedzera ruzivo rwemhando uye kutengesa kwebhizinesi rako.
Gadzira Zvimwe Zvigova ZveSocial:
Gamification inogona kuwedzera yako yekudyidzana zvakare. Kana vashandisi vako vachitamba mutambo wako, ivo vanowanzoda kugovana neshamwari kana mhuri yavo paFacebook kana pasocial bookmarking saiti kana kuita makwikwi ekugovera mutambo wacho.
Semuenzaniso, unogona kugadzira "share kuhwina" makwikwi evanyoreri kuti vagovane yako yemakwikwi post pamasocial media network se Facebook, Twitter, LinkedIn, nezvimwe.
Nekudaro, inosimudzira webhusaiti yako uye kugadzira traffic kune yako webhusaiti kuburikidza nemagariro migove.
Natsurudza Conversion Rates:
Kupa vashandisi/vatengi chimwe chinhu chakakosha kuchabatsira kuvandudza mitengo yako yekutendeuka. Ichavandudzawo kuvimbika kwechiratidzo. Uye pavanoramba vachidzoka kuwebhusaiti yako kuti vatambe mutambo wako zvakare, zvichavandudza kurangarira kwemhando. Iri nzira yekukunda-kukunda .
Zivisa Mushandisi Wako NezveChigadzirwa Chako kana Sevhisi:
Iwe unogona kushandisa gamification kubatsira vashandisi kuziva chigadzirwa chako kana sevhisi nenzira iri nani, ine hunyanzvi, uye inobata. Paunenge uchitamba, vashandisi vanotamba mutambo uye vadzidze zvakawanda nezve chigadzirwa / sevhisi yako. Inogona zvakare kukubatsira kukwezva vashandisi vatsva kubhizinesi rako. Mimwe mienzaniso yakanaka yemitambo yakadai iPokemon Go, Clash of Clans, Candy Crush Saga, uye zvimwe zvakawanda.
Ziva Vateereri Vako Vakakodzera:
Nekushandisa gamification pawebhusaiti yako, iwe unozoziva vateereri vako zviri nani uye kuziva zvavanoda uye vanofarira.
Kuziva zvavanofarira, unogona kugadzira zvimwe zvinonakidza zvemukati kwavari mune ramangwana. Iwe unogona zvakare kuvabvunza maonero avo pane yako saiti kuti uzive zvavanofunga nezve yako post.
Nenzira iyi, unogona kuvabatanidza zvakanyanya nezvako uye nekuvandudza hukama hwako nevateereri vako. Izvi zvaive zvimwe zvezvikonzero zvakatanhamara nei mabhizinesi achitsvaga vanogadzira mubhadharo kuti abatanidze gamification muhurongwa hwavo hwekushambadzira.
Gamification Marketing Strategy
Kana iwe ukabatanidza gamification mukushambadzira kwako, haungosvike pakukwezva vatengi vatsva asiwo chengetedza vatengi vako varipo vachibatikana nemhando yako. Saka, heano maitiro mashoma aunofanira kuchengeta mupfungwa:
Ita kuti unzwisise:
Paunenge uchigadzira mutambo wewebhusaiti yako, ita shuwa kuti iri nyore kunzwisisa uye nyore kutamba. Usaite kuti zvive zvakaoma kuti vashandisi vanzwisise. Zvinofanira kunge zvichivaraidza pamwe nekudzidzisa.
Chero ani zvake anogona kutamba mutambo wako, saka ita shuwa kuti mutambo wako unosanganisirwa uye unowanikwa kune wese munhu.
Dhizaini inokwezva:
Shandisa mavara uye magiraidhi kugadzira inonakidza mutambo nharaunda inobata vashandisi vako. Ita shuwa kuti iwe unoshandisa mifananidzo inoenderana nebhizinesi rako / indasitiri yemhando yepamusoro.
Kana dhizaini yako ichikwevera vashandisi kudzvanya bhatani rekuti 'tamba', waita basa rako nemazvo. Saka, iwe unofanirwa kuve wekugadzira uye kuterera kune kunyangwe zvidiki ruzivo paunenge uchigadzira mutambo wako.
Zvinonakidza:
Mutambo wako unofanirwa kunakidza uye kunakidza.
Mutambo wakapusa kana unodzokororwa haukubatsire kukwezva vatengi kune yako saiti. Ita kuti mutambo wako unakidze uye unakirwe nevatambi, uye ivo vacharamba vachidzoka kuwebhusaiti yako kakawanda.
Kana vashandisi vako vachinakidzwa ivo vachitamba mutambo wako, ivo vanozonyanya kugovera zvemukati pane yavo social media profiles uye kusimudzira bhizinesi rako.
Mubairo:
Iwe unoziva kukosha kwemubairo mune yako yekushambadzira zano semutengesi.
Vanhu vanoda mibayiro. Saka, kana iwe uchipa mubairo vashandisi / vatengi vako pakutamba mutambo wako, ivo vanozokurudzirwa kuzviita zvakare.
Iwe unogona kupa mibairo senge mapoinzi, mabheji, mazinga, uye zvimwe zvakawanda. Izvo zvichabatsira kuti varambe vakabatikana uye kuwedzera mareti ekubatanidzwa nemhando yako.
Iwe unogona zvakare kupa zvidzikiso pane zvigadzirwa / masevhisi ako semibairo yekutamba mitambo. Inokurudzirawo vashandisi kutenga zvigadzirwa / masevhisi ako uye kuwedzera kutengesa kwebhizinesi rako.
Nekupa mibairo kuvatambi vako, unogona kukurudzira kudzokorora kutenga uye kuvakurudzira kugovana zviitiko zvavo nevamwe. Izvi zvinosimudzira bhizinesi rako zvisina kunanga uye kubatsira kutyaira yakawanda traffic kune yako webhusaiti.
Nzira dzekusimudzira kubatanidzwa ne gamification mukushambadzira kwedhijitari:
Quizzes: Wese munhu anoda quizzes. Uye vanhu vanofarira kugovana mibvunzo zvakare. Kana iwe uchida kubatanidza vashandisi vako, gadzira mibvunzo yevashandisi vako. Vabvunze mibvunzo uye ziva zvakawanda nezvevatengi vako. Ichaunganidzawo mhinduro yemushandisi iyo yaunogona kushandisa kuvandudza webhusaiti yako kana zvigadzirwa / masevhisi. Quizzes ndiyo nzira yakanakisa yekusimudzira mareti ekubatanidzwa newebhusaiti yako.
Spin The Wheel: Ichi chinhu chikuru chekuwedzera kune yako webhusaiti. Iyo inonziwo Wheel of Fortune, inosanganisira vhiri rine pointer rinotenderedza vashandisi vanogona kutenderera vhiri.
Pavanomira kutenderera vhiri, ivo vanozoona chinhu chakasimudzwa / kupihwa / kuderedzwa / mubairo. Inobatsira mukuita kuti webhusaiti yako iwedzere kuwirirana. Vashandisi vanogona kuona zvakasiyana zvinopihwa neinongedzo uye vosarudza kuti ndechipi chinopihwa chavanoda kuona nekupuruzira vhiri. Ona maitiro ekugadzira spin-the-vhiri pop-up ine yekubuda nechinangwa .
