Over The Last Two Years, The Team Doubled Its Content Production, Added phone number data Six More Content Creators, Launched Two Thought Leadership Media Platforms, And Helped Marketing Drive More Business Into The Pipeline.but The More They Add, The More They Struggle. The Content Leaders Worry That:the Quality Of Content Has Declinedthey’re Losing Executive Support For The Value Of What They Doother Departments Feel Impatient With The Pace Of Content Productionthey Wondered If They Were Trying To Do Too Much And If They’d Grown Too Big.
When I Asked About The Planning Workflow, The Answer Made Me Question Whether They’d Allowed The Team To “get Big” At All.they’d Recently Implemented A New Intake Form The Content Leader Can Use To Use To Prioritize Requests. The Content Team Tries To Meet Service Level Agreements For Different Kinds Of Content And Respond To All Requests For Assets.but That Process Won’t Solve Their Challenge. It’s Like Adding A Microphone For Taking Orders Before The Customer’s Car Arrives At The Fast-food Drive-up Window.
