Legal compliance and database cleaning
Posted: Sat Dec 14, 2024 10:54 am
It is essential for any company to be able to demonstrate how the information of its contacts has been collected and whether it is done in compliance with data protection regulations . Some questions you should be able to answer:
How many people have access to your contact information?
How long would it take to know what information phone number list india you have about a user and when exactly it was collected?
Can you prove that you have a user's express authorization to manage their personal data?
If a user asks you to delete their information from your databases, can you do it centrally on a single platform or do you have the information spread across 10 Excel files?
Beyond these legal considerations, it is also important to follow a number of good practices to maintain a clean and up-to-date database . For example, you could consider running recontact (or deletion) campaigns for low-quality leads who have not opened emails sent by the shopping center for a certain period of time.
We are talking about 6 areas of improvement that could have a significant impact on your marketing actions . If you want to take the first step to boost your CRM strategy for shopping centres, at Bannister Global we have the necessary experience to help you find the best solution for your centre.
How many people have access to your contact information?
How long would it take to know what information phone number list india you have about a user and when exactly it was collected?
Can you prove that you have a user's express authorization to manage their personal data?
If a user asks you to delete their information from your databases, can you do it centrally on a single platform or do you have the information spread across 10 Excel files?
Beyond these legal considerations, it is also important to follow a number of good practices to maintain a clean and up-to-date database . For example, you could consider running recontact (or deletion) campaigns for low-quality leads who have not opened emails sent by the shopping center for a certain period of time.
We are talking about 6 areas of improvement that could have a significant impact on your marketing actions . If you want to take the first step to boost your CRM strategy for shopping centres, at Bannister Global we have the necessary experience to help you find the best solution for your centre.