Swissport - a quick case study
Posted: Sat Dec 14, 2024 9:57 am
Swissport is one of the world’s largest airport service providers. It operates on six continents, in 45 countries and at 285 airports. It employs around 43,000 people worldwide. Understandably, the sheer scale and geographical diversity of the Swissport organisation meant that it was stuck with a fragmented digital footprint and a italienische handynummer whatsapp weakened brand message.
Many Swissport regional departments operated their own sites across multiple platforms, and media information was not well integrated with the main site and was often out of date. As a result, customer experience varied from market to market, accurate information was difficult to locate and sometimes contradictory, and the brand was not represented consistently.
Ibexa DXP enabled Swissport to bring all of its sites under the control of a single platform and create a more consistent customer experience. Regional pages now display detailed information and contact details, standardising and improving the user experience. Navigation was improved through a mega menu that expands like a cinema canvas and retracts into the familiar hamburger menu icon. Ibexa DXP also makes the media centre and newsroom much more user-friendly and ensures that the brand is represented consistently. The overall result is a consistent and dramatically improved customer experience for a B2B business that spans the globe.
You can read more about Ibexa DXP and Swissport in our case study .
Many Swissport regional departments operated their own sites across multiple platforms, and media information was not well integrated with the main site and was often out of date. As a result, customer experience varied from market to market, accurate information was difficult to locate and sometimes contradictory, and the brand was not represented consistently.
Ibexa DXP enabled Swissport to bring all of its sites under the control of a single platform and create a more consistent customer experience. Regional pages now display detailed information and contact details, standardising and improving the user experience. Navigation was improved through a mega menu that expands like a cinema canvas and retracts into the familiar hamburger menu icon. Ibexa DXP also makes the media centre and newsroom much more user-friendly and ensures that the brand is represented consistently. The overall result is a consistent and dramatically improved customer experience for a B2B business that spans the globe.
You can read more about Ibexa DXP and Swissport in our case study .