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Table of contents
What is a professional buyer like?
B2B e-commerce is not just a sales tool
Other benefits of e-commerce for B2B companies
12 tips to start creating your B2B e-commerce
Companies in the B2B sector have adapted to new market demands and the evolution of the purchasing process. As part of this process, e-commerce has become a real necessity for acquiring new customers and retaining current ones .
With this post, we want you to discover why e-commerce has become an essential tool in the B2B sector . We will highlight the benefits of this channel and recommendations for those who are thinking of expose sverige telegram opening a B2B e-commerce; but first, let's get to know the professional buyer.
1. What is a professional buyer like?
The professional buyer is the person behind a company's purchasing decision . This is why B2B businesses face a major challenge related to their customers' experience during the purchasing process, especially in the digital area.
It is no secret that, thanks to the digital transformation of recent years, professional buyers have changed the way they search , do business and purchase products online.
Although the essence of B2B companies is to offer solutions, services or products to other companies, we must not forget that purchasing decisions are made by people. Customers of B2B companies expect their suppliers to offer a user experience similar, or almost identical, to that of the B2C platforms they use on a daily basis.
This means that whether they are shopping as consumers in their own free time, or as purchasing agents for their company, what they value most are products that are easy to find, intuitive designs, easy navigation and simple purchasing processes .
-You may be interested in: How to recognize when users have a need and know how to attack to get the sale -
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