Conscious consumption and purchasing

[samiaseo33]

As communication and marketing professionals, we need to be connected to what buyers think. The issues and concerns that consumers face today cannot be ignored. Content marketing should not ignore current events in messages or topical social issues such as polarization, equality, feminism, attention to diversity or care for the environment. There is a clear danger of appearing insensitive and disconnected from the broader needs of your audience if you do not take into account the social environment .

While a brand may not be able to phone number database malaysia take a clear stance, there are many times when it is not possible to be neutral. If certain social issues are on your audience's mind and are appropriate for your brand, you can also incorporate them into your strategy.

And it is not just these general social trends that need to be kept in mind when planning marketing. In B2B environments, it is critical to be aware of global industrial policies such as protectionism in China, inflation in the Eurozone, the need to shorten the supply chain, dependence on critical raw materials, the labor market, immigration and decarbonization.



That's why at Bannister Global we design strategies and create content paying attention to current circumstances and news and how our clients, their products, services or brands fit into them. We stay up to date and communicate for society .