TikTok has become one of the main avenues of growth for thousands of projects. Both entrepreneurs and marketing teams must consider the potential that TikTok represents for their products israel girl whatsapp number and services in particular . Understanding the e-commerce statistics on this platform is a step in the right direction. This information is essential for making good strategic decisions in 2023.
The full report is available on TikTok’s newsroom. Here we’ll explore some of the most relevant statistics for the e-commerce sector, with the help of Indie Hackers .
46% of consumers do not buy during the first contact
Why is it important? Knowing when a new audience member makes a purchase is necessary to design an effective sales funnel. According to the report, 46% of consumers do not complete a transaction on the same day of their first interaction with the brand .
In the same report we learn that 63% of users consume brand content between 3 and 4 times before making a purchase . Online brands must produce sufficient informative content in proportion to the commercial content.
How to use this information? Make sure you don't rush the sale. Make sure the first interaction with the brand and message is informative, not salesy.
34% of users do not trust branded content
Why is this important? There is no sale without trust. In the report, 34% of TikTok consumers are skeptical of branded content. This is the initial attitude of the user, which only changes through quality content efforts and other marketing (non-sales) initiatives.
How to use this information? Start your marketing plan with this information. Assume that the potential client distrusts your message and brand . Create content designed to solve this problem, to create trust.
41% of users do not buy due to lack of information
Why is this important? This is a mortal sin. How can it be that so many users are not making a purchase due to lack of information? It's not that we're not publishing information; it's that we're publishing the wrong information .
How to use this information? When you feel that your product's public information and marketing message are complete, go back and review it all. The goal is to fill any information gaps. Not only that: eliminate the excess, highlight what is important . Don't distract with hollow data that can become agents of misinformation and/or confusion.
The goal
2023 is shaping up to be a good year for TikTok and brands that make good use of the platform . The report has a lot of other valuable data for e-commerce projects, but these are the most actionable for your strategy at a fundamental level.
According to the report, 15% of online product discoveries by consumers occur on TikTok , an increase of 4% compared to 2021. The trend is favorable: this figure is expected to increase significantly in 2023. Therefore, brands must seriously consider their strategy on the platform.
