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Social Media Monitoring, Are in Fact Valuable Techniques for Understanding the Online Reputation of the Brand . Marketing Intelligence for Happy Customersfor Some Time Now, the Marketing World Has Been Hearing About “customer Centricity,” but What is It? Customer Centricity Describes the Business Approach of Those Companies That Have Decided to Make Their Customers’ Positive Experience a Real Competitive Advantage . This, in Itself, is Not Surprising at All: Especially Today, With the Advent of Social Networks , Customers Are Free to Publicly Judge Brands, Thus Influencing a Large Number of Potential Customers.
