Why do video marketing? Trends for B2B
Posted: Sat Dec 14, 2024 5:54 am
Videos are the real stars of the internet. According to a 2020 study by HubSpot, more than 81% of B2B brands are doing video marketing. In addition, according to IAB data, up to 95% of users play them regularly.
With this data, it is logical to ask yourself if your company is doing everything possible to take advantage of this enormous opportunity that video marketing offers in B2B . For this reason, in today's post we are going to unravel the intricacies of video marketing, and offer useful data and trends so that you can get the most out of this tool.
TABLE OF CONTENTS
1. What is video marketing?
2. Advantages and uses of video marketing
3. Video marketing for B2B companies
3.1 Inbound methodology and video marketing
4. Video marketing trends
4.1 Vertical video marketing
4.2 Interactivity
4.3 Inclusion (for deaf people etc.)
4.4 Transmedia narrative (storytelling)
4.5 Live or streaming videos
5. The video marketing market: a growing trend
1. What is video marketing?
As can be inferred from its name, video marketing is an audiovisual marketing tool, through which the use of images and/or sounds is used to achieve different marketing objectives, mainly through the Internet.
Over the years and with the growth of social media, this term has evolved denmark number for whatsappand reached new platforms, so that today, many people know video marketing as “ social video ” if its format and characteristics are designed for them.
Creating video content can be very expensive and overwhelming, but when done well and with clear objectives , it can result in a great return on investment. In addition, there are increasingly more video formulas that adapt to all types of companies, including industrial or B2B companies that are often overlooked.
2. Advantages and uses of video marketing
The advantages of using video marketing are very broad and depend on the objectives you have set out to achieve. However, some general advantages are:
Investment . Thanks to the evolution of technology, it is becoming less expensive and laborious to create this type of content. With a mid-range mobile phone and tools like Canva or FlexClip , you can achieve more than decent results.
Viralization . 92% of users who watch videos online share them and post them on their profiles, a much higher rate than for other types of content. This will greatly help your message spread and reach further.
With this data, it is logical to ask yourself if your company is doing everything possible to take advantage of this enormous opportunity that video marketing offers in B2B . For this reason, in today's post we are going to unravel the intricacies of video marketing, and offer useful data and trends so that you can get the most out of this tool.
TABLE OF CONTENTS
1. What is video marketing?
2. Advantages and uses of video marketing
3. Video marketing for B2B companies
3.1 Inbound methodology and video marketing
4. Video marketing trends
4.1 Vertical video marketing
4.2 Interactivity
4.3 Inclusion (for deaf people etc.)
4.4 Transmedia narrative (storytelling)
4.5 Live or streaming videos
5. The video marketing market: a growing trend
1. What is video marketing?
As can be inferred from its name, video marketing is an audiovisual marketing tool, through which the use of images and/or sounds is used to achieve different marketing objectives, mainly through the Internet.
Over the years and with the growth of social media, this term has evolved denmark number for whatsappand reached new platforms, so that today, many people know video marketing as “ social video ” if its format and characteristics are designed for them.
Creating video content can be very expensive and overwhelming, but when done well and with clear objectives , it can result in a great return on investment. In addition, there are increasingly more video formulas that adapt to all types of companies, including industrial or B2B companies that are often overlooked.
2. Advantages and uses of video marketing
The advantages of using video marketing are very broad and depend on the objectives you have set out to achieve. However, some general advantages are:
Investment . Thanks to the evolution of technology, it is becoming less expensive and laborious to create this type of content. With a mid-range mobile phone and tools like Canva or FlexClip , you can achieve more than decent results.
Viralization . 92% of users who watch videos online share them and post them on their profiles, a much higher rate than for other types of content. This will greatly help your message spread and reach further.