For example, not integrating tools like phone lookup mexico Google Analytics, Facebook Pixel, or UTM tracking on links can lead to a loss of visibility into the customer journey and actual conversions.
6.2 Underestimating indirect costs
Many companies only consider direct expenses (advertising, content creation), forgetting indirect costs such as team time, marketing tool costs or training costs. These expenses, although less visible, can significantly impact the overall profitability of a campaign.
Indeed, an expensive automation tool that is not fully exploited can turn a promising investment into a loss.
Looking for immediate results is a common mistake. While some actions like SEA or paid campaigns generate traffic quickly, SEO, content marketing or customer loyalty require a long-term commitment.
Ignoring this dimension can limit the scope of a strategy and harm sustainable growth. An effective campaign combines actions for short-term benefits while investing in long-term initiatives, such as improving Life Time Value (LTV) or strengthening brand image.
