How to create a satisfaction survey: examples and tools
Posted: Sat Dec 14, 2024 5:35 am
Knowing the opinions of customers is essential for both the marketing and sales departments when it comes to improving the services provided. But how can this be achieved? There are different methods for doing so, but, without a
TABLE OF CONTENTS
1. What is a satisfaction survey?
2. How to conduct a satisfaction dbtodata survey
3. Types of survey questions
4.How to evaluate the results of a satisfaction survey
5. Tools for surveys
6. Advantages and functionalities of HubSpot's Service Hub
7. Bonus. Examples of satisfaction surveys
There is no doubt that happy customers are gold for a business and researching their satisfaction levels is essential. Why? Basically because happy customers are loyal and, in the long run, this generates greater benefits for the company, especially in the B2B field where sales cycles usually require longer times.
In recent years, we have witnessed that purchasing habits have changed. Everything is now more digital and the way we communicate with customers is also more digital. There has been a radical change in the relationships between companies and their customers. According to HubSpot , both customer service requests and chat conversations have increased by 53% since March 2020.
TABLE OF CONTENTS
1. What is a satisfaction survey?
2. How to conduct a satisfaction dbtodata survey
3. Types of survey questions
4.How to evaluate the results of a satisfaction survey
5. Tools for surveys
6. Advantages and functionalities of HubSpot's Service Hub
7. Bonus. Examples of satisfaction surveys
There is no doubt that happy customers are gold for a business and researching their satisfaction levels is essential. Why? Basically because happy customers are loyal and, in the long run, this generates greater benefits for the company, especially in the B2B field where sales cycles usually require longer times.
In recent years, we have witnessed that purchasing habits have changed. Everything is now more digital and the way we communicate with customers is also more digital. There has been a radical change in the relationships between companies and their customers. According to HubSpot , both customer service requests and chat conversations have increased by 53% since March 2020.