Exploring DXP architecture to improve digital experiences
Posted: Sat Dec 14, 2024 5:18 am
Digital experience platforms (DXPs) combine various tools, technologies, and components that enable businesses to create, manage, deliver, and optimize digital experiences across multiple channels and touchpoints. They act as a hub for content and web management, personalization, and digital commerce. (You can read more about the iraq whatsapp group link 5 key features of a modern DXP in our exclusive, free eBook.)
But what are the key aspects that B2B companies need to consider before selecting the right DXP architecture and solution to support their digital transformation strategies?
In this article we highlight the differences between monolithic and composable solutions. Read on to learn more.
What is a monolithic DXP?
Monolithic DXPs offer a centralized, “out-of-the-box” system from a single vendor. They consist of components and functionalities bundled and tightly integrated into a single, unified system.
These single-management solutions can be attractive to some organizations, especially small businesses or startups that are attracted by the simplicity of an all-in-one package. They are often easier to implement and require less technical knowledge, which can be attractive to marketers and content managers.
But what are the key aspects that B2B companies need to consider before selecting the right DXP architecture and solution to support their digital transformation strategies?
In this article we highlight the differences between monolithic and composable solutions. Read on to learn more.
What is a monolithic DXP?
Monolithic DXPs offer a centralized, “out-of-the-box” system from a single vendor. They consist of components and functionalities bundled and tightly integrated into a single, unified system.
These single-management solutions can be attractive to some organizations, especially small businesses or startups that are attracted by the simplicity of an all-in-one package. They are often easier to implement and require less technical knowledge, which can be attractive to marketers and content managers.