What is a blog?
Differences between a blog and a website
Why create a company blog?
How to create a company blog?
What is a blog?
From the contraction of web log (web journal), a blog is a web space where you can publish articles on a particular theme . Each article is dated, signed and accompanied by links, photos or videos. The articles are generally classified in reverse chronological order. There are several blogging platforms (Blogger, Medium) and CMS for this , such as WordPress .
A blog is a simple tool to use that does not require any technical knowledge, albania phone number library hence its popularity. It allows you to interact with your community and share your knowledge or opinion on various subjects. Writing and publishing an article of 500 to 800 words usually only takes a few hours of work.
Differences between a blog and a website
A blog is a website or part of a website that also includes a contact form, a home page, a biography and various other pages, such as product pages on an e-commerce site. It is most often called "Blog", "News" or "News". A blog is a complementary communication medium to a website. While a website often serves as a professional showcase (selling products and services, presenting a company) and changes little over time, a blog is a more personal space designed to regularly publish articles and news. We write in a more relaxed manner and closer to our target audience.
Why create a company blog?
You may be wondering why create a blog on your site ? In the world of web marketing, a blog aims to increase traffic and improve the natural referencing of a website by regularly publishing articles on the same theme as the site. It is a strategic element of any marketing communication. The published articles can be advice, tutorials, news on the company's current events, etc. A blog also allows you to attract readers who can, via an internal link, go to another page of the website, such as a landing page and become customers.
The benefits of creating a blog on your business website include:
develop and build loyalty in a community around its activity;
convert visitors into customers;
improve your natural referencing by publishing optimized content.
Managing your company blog strategy
Improve your natural referencing
Natural referencing is the key to increasing your company's online visibility. By optimizing each article written using an SEO strategy established in advance, you will ensure that it can appear in the first results of queries made by Internet users on Google, Bing or Qwant. Google highlights sites that are often updated and that provide added value to Internet users, which is precisely the case for a blog. By regularly writing quality articles, you will improve your natural referencing and gain a considerable advantage over your competitors .
