Please note that I am not talking about sponsored ads , those chinese overseas america database ads that appear at the top and bottom of the search results page. The tips I will give you here are essentially about generating organic traffic .
Appearing on the first page of Google for the right terms for your business increases your opportunities to win new customers .
Google's search results page has changed very little visually over the years, but under the hood, it changes very frequently. In some periods, major changes occur as often as twice a month.
The search giant's algorithms are improved daily and change the rules for those who work with organic results optimization ( Search Engine Optimization ), a term better known by its acronym SEO .
The main adjustments that occur are related to the user experience. Therefore, thinking about content that is efficient for your target audience is a task that will make all the difference.
Stay with me in this reading and you will learn here about:
How does Google work?
Choosing keywords
New and quality content
Make internal linking
The power of backlinks
Website with good usability
Metadata optimization
How to get on the first page of Google?
By following the information provided here, you will improve your website's ranking on Google and be able to increase your organic traffic.
Why do I say this? This is the methodology we apply to our clients.
Organic Traffic - Education Segment
Organic Traffic – Education Segment
Organic Traffic - Service Segment
Organic Traffic – Service Segment
Now you may wonder, why does he reveal the secret of Corporate SEO ? It's simple, you just need to take a good course, have writing skills and other topics and you will do a good job of optimization . But do you have time available for this?
In the business world, time is money .
Therefore, if you have time, you can dedicate yourself to understanding how organic optimization works .
If you don't have them, it's better to use the knowledge of a professional and go further!
Think of it as the same situation as hiring a mechanic for your car. If you master all the techniques, you will be able to maintain your vehicle.
But at each stage of your life, this decision will be made based on operational cost and available time, as well as several other services that we contract.
Deciding whether to do it yourself or hire an SEO agency is a decision that can determine whether or not your operation will be successful. Think about it!
Now it's time to understand the steps needed to achieve the goal of being on the first page of Google . Grab a pen and paper and follow along!
How does Google work?
The acronym SERP is the definition of Search Engine Results Page , that is, the results page of a search made by a user on the search engine.
Google's algorithms use several mechanisms to establish the best answers according to each search intent . Each search performed feeds the artificial intelligence, helping it learn.
Generic terms such as Brazil, ball, grape, shirt, tennis shoes and pen, for example, are very complex and cannot establish a direct relationship with user intent . This makes it very difficult to create an efficient SERP .
This is one of the reasons why we need to make a good choice of keywords that will define the success of our organic positioning strategy .
Find out what evergreen content is here
Choosing keywords
Have you already done a study to define your company's personas ? What type of audience do you want to prioritize to close good deals ?
By doing this assessment, you will have a refined base of interests and searches that your company can answer. Therefore, you will have a good base of interesting keywords to position in organic search .
Prioritize searches that accompany the user on the purchasing journey and that have terms with purchasing potential, for example:
Which is the best;
Where to buy;
How to hire;
Where is it;
Which one to choose;
Lowest price.
Note that any service or product related to the terms above that appears on the first page of Google will have great sales potential.
For example, someone searching for the best content marketing agency is very likely to hire us if our website appears in the first results and has useful content for the user.
Note that the example above is a longtail (this term is related to the long tail , that is, a term with greater depth of user interest) and has a very clear search intent.
It's different than appearing on the first page just for searches about what is SEO .
What do you prefer:
Lots of traffic but no clear intent or qualified traffic with clear intent?
Our customers always choose the second option.
Success in defining which keywords will be used to appear on the first page of Google takes us to the next step, creating great content .
New and quality content
Some people choose to save money at this stage by translating imported articles or even by copying and pasting several other texts. Don't do this. Google hates cheating and so does your client .
Invest in new and well-prepared content, always using language appropriate to each of the personas that are of interest to your business.
Content size matters, but that's not all.
It is worth evaluating which sites appear on the first page of Google for the chosen keyword and what they offer:
Text size;
Number of images;
Do you have a video?
Do you have audio?
What other extra elements?
Here you should exhaust the topic, try to cover all the possibilities of user intentions and make a natural connection between the search and the service or product offered by your company.
Take care to have user-focused content, then apply some SEO rules such as using internal and external links, optimizing images, exploring heading tags and using citations.
All of this will help the reader in their navigation and provide a good first experience with your brand.
Create rich content and delight the user
Create rich content and delight the user
Make internal linking
This is one of the topics that SEO professionals most often fail to explore. Have you ever gone to Wikipedia and looked at the internal links ?
Are you able to see how they take you to topics that you never even thought of when you first started browsing? We act unconsciously and click on several links, arriving at connected topics.
That's right, internal links help to expa
