Nowadays, there are many options when it comes to ecommerce platforms, all offering different features that make it easier to create and manage your website. We at the agency use the WordPress + WooCommerce option and Shopify as our preference.
Some of the top e-commerce platform options include:
WordPress + WooCommerce
Shopify
Squarespace
Bootic
Prestashop
Magento
Bsale
BigCommerce
3dcart
2. Domain name
You'll also need a domain name - the name of your website and what users type into the address bar to access your website. You need to choose a name that is short, memorable and relevant to your brand. You can also include one or two keywords that refer to your business, which will make it easier for people to find your website.
You can purchase a domain through many domain registrar platforms, among the most reliable and well-known are:
Domain.com
Nominalia
Google Domains
godaddy
Bluehost
Namecheap
marcaria.com
3. Have the SSL security certificate
Security is essential for any website, but it is especially important for e-commerce sites, since people enter their payment information. This requires an SSL certificate, which most web hosting sites have and if you decide to opt for a CMS like Shopify, it is also included.
4. Optimize the payment process
The checkout process is a crucial consideration when designing your website. The process should be as user-friendly as possible to reduce shopping cart abandonment. It is important gambling data turkey phone number that users can easily add products to the cart and get the information they need, such as shipping details. Additionally, it is advisable to minimize the amount of information customers need when entering into the form.
5. Set up inventory management software
Controlling your inventory is essential to the success of your e-commerce business. These apps will help you understand the balance between supply and demand and between income and expenses, but also guide you on when and what products you should have. You can avoid spending too much on inventory of products that do not sell and losing sales due to stock shortages.
Some ecommerce platforms offer features that help you manage your inventory. Shopify, for example, provides an inventory management solution called Stocky . You can also use standalone inventory management software like Sellercloud , Katana , and ecomdash .
6. Ensure the design is consistent and professional
Your website should look professional so that your visitors have a good impression of your business. Make sure your website has a consistent style that speaks to your unique brand. This means using the same color palette, fonts, and design elements throughout your site.
Your website design should also adapt and function properly on all devices, including desktop and mobile devices.
The templates provided by your e-commerce platform can be a good start, but you can also work with a professional web design company that knows how to create an e-commerce website that drives results.
7. Does it charge well on the phone?
This is ultra important, as 2020 has proven, the majority of purchases are made via taps on a smartphone screen. So you'll want to check the responsiveness of your online store.
8. Simplify the sales process and create a system for recovering abandoned carts
Avoid making the checkout process too long or complicated. Allow visitors to place orders without having to create a customer account. Limit the checkout process to a maximum of 5 steps. Consider integrating a step-by-step screen that informs the user about the current step in the checkout process.