Search Engine Optimization (SEO) is a technique that seeks to organically position your website at the top. Search Engine Marketing (SEM) is responsible for positioning your website through ads on the same search engines.
There are several differences in the implementation of both techniques, but gambling data singapore phone number the one that stands out above all is the budget. To carry out SEM positioning, it is necessary to pay for it, either on Google ADS or Bing ADS. These platforms will charge you for each click made on the link that is displayed when searching for the keyword.
However, when it comes to SEO positioning, it is necessary to take into account the quality of your content, as well as the interlinking and indexing of the same on your website to determine the importance of your company when it comes to showing it to users who perform searches on the Internet.
What should you take into account when implementing improvements to your web positioning?
First of all, you need to perform a keyword analysis, that is, all the words and phrases that your brand's ideal customer can find while searching online, taking into account their geographic location and needs.
Once you have defined your business's keywords, you can use these tools to see the search volume they have and thus establish an estimate of the number of people who might click on your website.
Search Console
Google Trends
Keyword Planner
Another key difference between SEO and SEM is the time it takes to implement both techniques. SEO takes a lot of time, love and dedication as it requires you to continually create quality content to attract traffic to your site. As well as constantly updating yourself with changes in search engine algorithms.
Also remember that SEO is a long-term strategy that can attract potential customers and turn them into repeat customers . On the other hand, SEM is a technique that can be implemented in the short term, such as to help with promotions or for temporary periods, so its main intention is to execute specific actions such as buying, reserving or registering users who click on it.
Finally, we also recommend that you seek advice from different experts who can guide you on the best practices to grow your online presence, as they can help you identify the network of influence and establish a plan for the most appropriate keywords for your brand.
At the 9mm agency we have both digital marketing services to implement them effectively for your company, contact us!
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