It’s not just emailing—it’s your key to unlocking multiple doors.
Get it right with concise, personalized, and courteous emails and hit your goals with a single send.
How To Write An Email - 5 Common Email Goals
Ready to amplify your impact? Let’s jump in.
How To Write An Email: Pro Toolkit
How To Write An Email - Pro Checklist
Here are eight definite steps on how to write an email like a pro:
10 Ultimate GOLDEN RULES To Write Emails That ALWAYS Get A Response
1. Start With Your Goal
Begin your email with your goal for clarity and direction. Ensure that your message is focused and actionable from the start.
2. Clear and Relevant Subject Line
Use direct titles, limit words, ask engaging questions, be transparent to build trust and grab attention.
3. Personalize Your Intro
Reference a shared interest, recent event, or a notable point from your last conversation. Show that you’ve done your research.
4. Know Your Recipient
Find out their role, their challenges their needs. The better you albania phone number list know your recipient – the more you get from your email.
5. Nail the Tone
Adapt the tone to fit your goal. For most scenarios, the tone should be a mix of concise and conversational.
6. Format
Use legible format (Arial or Times New Roman) in a size that’s comfortable to read (around 12). Use white space smartly to distinguish your ideas and esure the logical flow of your thoughts.
Initiate your follow-up in a new thread, with a friendly and polite reference to a previous conversation you had with your prospect.
The Subject Line: Inspire Action
Think of your subject line as the make-or-break component of your email. It’s the first impression – that crucial first handshake. Will it spark interest, or will it fall without a sound?
How To Craft An Effective Subject Line:
For B2B sales – check out these real examples of cold email subject lines that all got 80%+ open rates!
I. Be Clear, Be Relevant
Why? It signals relevance and fosters respect.
Reflect the core content: Use direct titles like “Meeting Rescheduled: New Date Inside” or “Invoice #12345 Overdue: Immediate Attention Required.”
Avoid vagueness and jargon: Opt for clear language. “Discussing Partnership Opportunities” over “Leveraging synergies”, for example.
Signal context: Include specifics, such as “Project Titan: April Progress Report,” to give immediate insight.
How To Write An Email - Clear Subject Line Example
II. Be Brief
Why? It’s easier to digest – grabbing attention more easily (+ it’s mobile-friendly!)
Stick to a 6-8 word limit. Get to the point quickly, like “Urgent: Approval Needed by EOD”.
Use active words to convey urgency or importance, e.g., “Join: Webinar on Market Trends”.
Trim filler words. Instead of “A Brief Summary of Today’s Conference Call,” use “Today’s Conference Summary”.
How To Write An Email - Brief Subject Line Example
III. Spark Curiosity
Why? To get them to click.
Pose engaging questions: Ask something thought-provoking like, “Are You Making These SEO Mistakes?”
Lead with action verbs: Use dynamic words such as “Discover,” “Explore,” or “Unlock” to convey benefits.
Employ unique phrases: Integrate catchy yet pertinent terms, like “The Secret Ingredient to Increased Sales”.
How To Write An Email - Interesting Subject Line Example
IV. Be Transparent
Why? It builds credibility and trust.
Prioritize key details: Start with vital information, like “Annual Report Summary: Key Financials Inside.”
Avoid misleading content: Use honest statements, such as “Product Update: New Features Explained” instead of “Revolutionize Your Experience Now!”
How To Write An Email - Transparent Subject Line Example
The Email Body: Connect
Break the ice with a personalized intro line that references a shared interest, recent event, or a notable point from your last conversation. This not only shows you pay attention but also establishes a relatable connection right from the start.
On top of that – let your email’s purpose lead the way, whether it’s a casual chat, a business proposal, or a polite ask.
Aim for a mix of concise and conversational – that’s your golden ticket in both relaxed and formal settings.
I saw your job posting and I’m interested. I’ve attached my resume. I think I’d be a good fit for the role. Let me know what you think.
“Hi [Hiring Manager’s Name],
Thrilled about the Marketing Specialist opening at [Company Name], especially after our dynamic storytelling talk at the Digital Marketing Expo!
With 3 years in digital marketing and a campaign that spiked engagement by 40%, I’m ready to add my creativity and experience to your team.
Please see my CV attached – let’s make magic happen!
We’ve covered it all before – be sure to check out our Cold Email Structure Formula if you’re in the business of closing leads.
Format
Choose a clear font (like Arial or Times New Roman) at a comfy size (around 12 points).
Love your white space – it breaks up text and guides the reader.
Flow
Start with a bang: a brief intro to set the scene.
Lay out your main points clearly and logically.
End with a call to action or a friendly sign-off.
Signature
Simple is gold – your email signature adds credibility & inspires trust. Your name, current role and company name is more than enough to add a personal touch.
How To Write An Email - lemlist Email Signature Example
Sending cold emails? We have 5 tips to create hyper effective email signatures – take a look!
Proofread Your Emails (Always!)
Pause and reflect before you press send. This comes naturally to seasoned ‘emailers’, if you’ve got some breaking in to do – here’s a routine to ensure fault-free emails.
