Would you like to create advertising? But, do you not know which campaigns are allowed in Google Ads or Facebook Ads ? It is essential to be aware of the parameters and rules that govern their programming, thus avoiding effort, investment and loss of time.
So, if you don't know where to start, I invite you to continue reading and learn about ads and their permissiveness on digital platforms.
Table of contents
0.1 What are prohibited ads in digital marketing?
0.2 Fraudulent
0.3 Controversial
0.4 Non-functional
0.5 What are the regulations or laws that support advertising?
0.6 Local, national and international laws
0.7 Personal-individualized laws
0.8 Internal laws of advertising platforms
0.9 What ads are banned by Google?
0.10 Adult content
0.11 Alcoholic beverages and tobacco
0.12 Drugs and their consumption
0.13 Weapons or ammunition
1 What types of ads are prohibited on social networks?
1.1 Discriminatory advertisements
1.2 Misleading
1.3 Spyware or malware
1.4 Promotion of fraudulent financial services
1.5 Drug and alcohol addiction treatment
1.6 Conclusion
What are banned ads in digital marketing?
It is advertising aimed at promoting a certain product or service to an audience, where morality is violated and this segmented public is induced to make illegal and fraudulent purchases.
In some circumstances, they are focused on non-compliance with standards and ethics, which impact the deterioration of society and the loss of consumer rights.
Some of the qualities that restricted online marketing ads possess include:
Fraudulent
Based on misleading promotions, claims or offers that are not fulfilled and do not satisfy buyers or potential customers.
Controversial
By using content that generates conflict or creates confrontation around political, social, cultural, and other issues.
Not functional
By directing consumers to sites where they are not allowed to leave the website and even have counterproductive effects on electronic devices due to any contracted virus.
What are the regulations or laws that support advertising?
Among the legal guidelines that authorize and endorse digital advertising on different platforms are:
Local, national and international laws
There are local, national and international laws that regulate the operation and allow advertisements to be subject to regulations that do not undermine the morality of users who regularly use search engines or social networks.
Personal-individualized laws
This is where the user has a leading role by participating and intervening with voice and vote, in the event of any irregularity when viewing digital advertisements, which they consider inappropriate and distort society.
Internal laws of advertising platforms
According to global companies such as Facebook and Google, they overseas chinese phone number data must adapt to carry out advertising campaigns in order to maintain the requirements and not cause damage that threatens user behavior.
What ads are banned by Google?
Some types of ads include:
Adult content
In this regard, some countries must adjust advertising to suit the culture of the country. Keep in mind that in certain geographic areas, advertising regulations on pornography or nudity go against morals and customs.
Furthermore, it is essential to consider that children are a segment of the population that is exposed to and has an increasingly growing habit of using devices and the Internet.
So, keep checking constantly, what kind of ads are you going to publish? On which pages are you going to do it?
Alcoholic beverages and tobacco
The usefulness of websites that are geared towards encouraging and ingesting alcoholic beverages and induce visitors to consume them excessively and in an uncontrolled manner.
Online sites offering beer, liquor and tobacco are therefore restricted and their advertising must be previously evaluated so as not to encourage visitors to consume excessive amounts.
Drugs and their consumption
This topic is illegal and goes against the parameters validated by Google. Therefore, its campaigns focused on the sale and promotion of drugs for recreational and human use are penalized by the digital platform.
The creation of advertising aimed at promoting illegal trafficking or trade in narcotic substances is also not approved. In addition, images that instruct or indicate to the reader about what type of substance to buy and how to consume it are restricted.
Weapons or ammunition
By including texts related to the purchase of weapons or explosives that endanger human life. In this way, the user may be encouraged to illegally obtain weapons that are capable of generating chaos or violence in the environment.
What types of ads are banned on social media?
Among the policies or limitations of major advertising media such as Facebook and Instagram , there are the following aspects:
Discriminatory advertisements
Advertising should not be aimed at discriminating against or racially rejecting people due to conditions or attributes such as: race or skin color, nationality, age, sex or gender identity.
Therefore, they must focus on integrating the population regardless of the individual's physical, economic or social situation or condition.
Misleading
For example, content linked to nutritional plans where before and after images are displayed, regarding altered results with little probability of occurrence.
As a result, false expectations are generated among visitors or potential customers of the product and there is a risk of creating dissatisfaction among the public interested in purchasing it.
However, if you are going to advertise nutritional plans or services, it must be directed at an audience over 18 years of age, with tests and certifications that support what is offered.
Spyware or malware
By promoting advertising with software that harms the audience once they click on the information. From there, it is possible to enter links that lead them to sites with malicious viruses for PCs, mobile devices or where the visitor's personal or financial data is hacked.
Promotion of fraudulent financial services
By creating a campaign with false information, which leads to a registration or form where personal data is required in exchange for coins or cryptocurrencies.
Once provided, there is no guarantee that the payment will be received and you are exposed to the data provided being used for other purposes.
On the other hand, if a startup is launching its business with hardware, software, cryptocurrencies or financial services, it is advisable to consult and validate it with Facebook beforehand.
Drug and alcohol addiction treatment
Under these circumstances, a LegitScript certification must be completed and once obtained, a permit must be processed with Facebook . In addition, advertising in treatment centers in person and applications created for this purpose are validated.
Conclusion
It is worth noting that the rise and recognition of a brand is given by the strategy and actions aimed at promoting it effectively. Therefore, if you still do not know relevant information on policies focused on advertising , contact us !
