Get to know the most used digital marketing KPIs
Posted: Thu Dec 12, 2024 4:25 am
In any digital business or venture, it is necessary to know where you are and where you are going. To do this, the use of KPIs or digital marketing indicators is key, which contribute to measuring the progress of your company.
By continuing to read the following post, you will get detailed information, see you inside!
Table of contents
1 What are KPIs?
1.0.1 Set goals
1.0.2 Obtain realistic measurements
1.0.3 Provide relevant information
1.1 How many KPIs exist to measure traffic on a website?
1.1.0.1 Users, sessions and page views
1.1.0.2 Traffic sources
1.1.0.3 Bounce Rate
1.1.0.4 CTR (Click Through Ratio)
1.2 What are the KPIs that measure engagement on social media?
1.2.1 Followers
1.2.2 Likes
1.2.3 Comments
1.3 What are the KPIs for measuring email marketing engagement?
1.3.1 Opening rate
1.3.2 Click-through rate
1.3.3 Bounce Rate
1.4 What are KPIs used for?
1.4.1 Assign measurable objectives
1.4.2 Increase leads
1.4.3 Strategy evaluation
1.4.4 Cost reduction
1.5 Conclusion
What are KPIs?
According to the acronym, the term refers to Key Performance Indicator, and its purpose is to quantify metrics in real time. In addition, its use focuses on understanding the objectives set to determine the performance or momentum of a digital business.
For example:
If you run an advertising campaign on Google Adwords, you must monitor the impact and costs in terms of return on investment.
Also, by establishing a measurement indicator, you will be able to see and analyze the progress of each objective. This way, you can carefully evaluate the actions based on a starting point until you achieve a better result.
It is worth noting that there are particularities on which the measures obtained through the KPIs focus, including:
Set goals
By specifying measurable and achievable objectives, they must comply with the following SMART:
Specific
Measurable
Achievable
Realists
Timely
Get realistic measurements
By obtaining focused data in accordance with established objectives, performance is quantified based on a specific point.
This way, you can make decisions that are geared toward the guidelines that allow you to obtain beneficial results for the growth of your digital business.
Provide relevant information
That is, by collecting data you can help take action to improve objectives and evaluate what you have achieved in relation to the plan outlined.
How many KPIs are there to measure traffic on a website?
At this point, the use of the Google Analytics tool is intended to specify and quantify the following variables:
Users, sessions and page views
Sessions : given by the total number of visits received, specifying new or recurring ones.
Users : Counts the number of people taking into account visits from any device.
Page views : By indicating how many pages have been chinese overseas europe phone number data viewed, which blogs have received the most visits, you can determine the total number of sessions in a given period of time.
Traffic sources
In this aspect, the different sources from which visits to the website are received are evaluated. Keep in mind that there are 4 types of traffic:
Straight
Those who contact you just need to type in the domain URL. Here they will have to remember the name of your company or brand, and if you have purchased a domain with that name it will be easier for the user to keep you in mind.
Reference
By getting visits through social networks or through mentions on websites and blogs, which add up to improving your positioning in search engines.
Organic
Depending on the searches that visitors perform using the keywords, it will vary depending on the positioning of the website, based on the SEO strategy aimed at positioning in the SERPs.
Bounce rate
This indicator allows you to determine visitor satisfaction, that is, to measure how pleasant what you offer is for the reader? Does it provide value and resolve their concerns? Thus, the more valuable texts you generate, the more you will be able to create an audience in your favor.
CTR (Click Through Ratio)
In relation to the clicks that the publications receive divided by the impressions obtained once the user performs a search on Google.
Note: We invite you to visit our marketing dictionary
What are the KPIs that measure engagement on social media?
This measures the level of interaction that the consumer maintains with your brand through social networks.
Keep in mind that each digital medium has different criteria to favor your visibility, taking into account:
Followers
It is necessary to review, how often do you get fans? What type of followers identify with what you offer? Keep in mind that the increase will be progressive, based on the frequency of content and the frequency of publications you make on the networks.
Likes
Likes are an act of brand recognition and a demonstration that posts are accepted and aligned with the audience.
Comments
By identifying how engaged your audience is with what you write, this aspect helps you detect whether you provide value and manage to connect with the needs of your fans.
In fact, it contributes to measuring the engagement generated by posts and their ability to create feedback around the topic.
Furthermore, this aspect is positive, since it allows strengthening the link between the brand and the user.
What are the KPIs for measuring email marketing engagement?
Some indicators related to this category include:
Opening rate
By determining which emails have been delivered and which have been opened, you can measure the level of importance and interest that the content generates in the reader.
Click-through rate
This aspect is complemented by the average number of openings that the emails receive and the type of interaction that the audience carries out in relation to the emails they receive.
Bounce rate
Related to errors that result in certain emails not reaching the target audience or emails kept in the database not existing or being poorly written.
What are KPIs used for?
Having precise metrics helps you establish and take actions aimed at:
Assign measurable objectives
Set priorities and assign each team member the ability to adapt to the plan. Keep in mind that the beginning may not be easy, but they must focus on achieving short, medium or long-term results as planned.
Increase leads
This is where KPI measurement provides you with valuable information to know who your target audience is and what type of interaction they have with your website or social network.
From there, you will foster a community of users that is aligned and capable of maintaining a connection with the service or product you offer.
Strategy evaluation
At this point, it is evaluated what works and what is not appropriate. In this way, it is determined with real data, what needs to be improved, in order to contribute to growth and drive of the digital business.
Cost reduction
By having a precise set of indicators, you can determine what is the necessary budget? What is the conversion cost? By knowing these points, you will determine how much you will need to invest in the action plan.
Conclusion
Keep in mind that KPIs are not exclusive and unique to digital marketing , however, their usefulness allows you to evaluate how effective your business strategy is? What aspects should be improved or eliminated?
Furthermore, its application is based on actions related to SEO, SEM, email marketing and social media. Therefore, its usefulness is necessary to set SMART objectives and continue optimizing in order to boost a business.
If you still have doubts, our digital agency will give you the relevant guidance. Let's schedule an appointment without obligation!
By continuing to read the following post, you will get detailed information, see you inside!
Table of contents
1 What are KPIs?
1.0.1 Set goals
1.0.2 Obtain realistic measurements
1.0.3 Provide relevant information
1.1 How many KPIs exist to measure traffic on a website?
1.1.0.1 Users, sessions and page views
1.1.0.2 Traffic sources
1.1.0.3 Bounce Rate
1.1.0.4 CTR (Click Through Ratio)
1.2 What are the KPIs that measure engagement on social media?
1.2.1 Followers
1.2.2 Likes
1.2.3 Comments
1.3 What are the KPIs for measuring email marketing engagement?
1.3.1 Opening rate
1.3.2 Click-through rate
1.3.3 Bounce Rate
1.4 What are KPIs used for?
1.4.1 Assign measurable objectives
1.4.2 Increase leads
1.4.3 Strategy evaluation
1.4.4 Cost reduction
1.5 Conclusion
What are KPIs?
According to the acronym, the term refers to Key Performance Indicator, and its purpose is to quantify metrics in real time. In addition, its use focuses on understanding the objectives set to determine the performance or momentum of a digital business.
For example:
If you run an advertising campaign on Google Adwords, you must monitor the impact and costs in terms of return on investment.
Also, by establishing a measurement indicator, you will be able to see and analyze the progress of each objective. This way, you can carefully evaluate the actions based on a starting point until you achieve a better result.
It is worth noting that there are particularities on which the measures obtained through the KPIs focus, including:
Set goals
By specifying measurable and achievable objectives, they must comply with the following SMART:
Specific
Measurable
Achievable
Realists
Timely
Get realistic measurements
By obtaining focused data in accordance with established objectives, performance is quantified based on a specific point.
This way, you can make decisions that are geared toward the guidelines that allow you to obtain beneficial results for the growth of your digital business.
Provide relevant information
That is, by collecting data you can help take action to improve objectives and evaluate what you have achieved in relation to the plan outlined.
How many KPIs are there to measure traffic on a website?
At this point, the use of the Google Analytics tool is intended to specify and quantify the following variables:
Users, sessions and page views
Sessions : given by the total number of visits received, specifying new or recurring ones.
Users : Counts the number of people taking into account visits from any device.
Page views : By indicating how many pages have been chinese overseas europe phone number data viewed, which blogs have received the most visits, you can determine the total number of sessions in a given period of time.
Traffic sources
In this aspect, the different sources from which visits to the website are received are evaluated. Keep in mind that there are 4 types of traffic:
Straight
Those who contact you just need to type in the domain URL. Here they will have to remember the name of your company or brand, and if you have purchased a domain with that name it will be easier for the user to keep you in mind.
Reference
By getting visits through social networks or through mentions on websites and blogs, which add up to improving your positioning in search engines.
Organic
Depending on the searches that visitors perform using the keywords, it will vary depending on the positioning of the website, based on the SEO strategy aimed at positioning in the SERPs.
Bounce rate
This indicator allows you to determine visitor satisfaction, that is, to measure how pleasant what you offer is for the reader? Does it provide value and resolve their concerns? Thus, the more valuable texts you generate, the more you will be able to create an audience in your favor.
CTR (Click Through Ratio)
In relation to the clicks that the publications receive divided by the impressions obtained once the user performs a search on Google.
Note: We invite you to visit our marketing dictionary
What are the KPIs that measure engagement on social media?
This measures the level of interaction that the consumer maintains with your brand through social networks.
Keep in mind that each digital medium has different criteria to favor your visibility, taking into account:
Followers
It is necessary to review, how often do you get fans? What type of followers identify with what you offer? Keep in mind that the increase will be progressive, based on the frequency of content and the frequency of publications you make on the networks.
Likes
Likes are an act of brand recognition and a demonstration that posts are accepted and aligned with the audience.
Comments
By identifying how engaged your audience is with what you write, this aspect helps you detect whether you provide value and manage to connect with the needs of your fans.
In fact, it contributes to measuring the engagement generated by posts and their ability to create feedback around the topic.
Furthermore, this aspect is positive, since it allows strengthening the link between the brand and the user.
What are the KPIs for measuring email marketing engagement?
Some indicators related to this category include:
Opening rate
By determining which emails have been delivered and which have been opened, you can measure the level of importance and interest that the content generates in the reader.
Click-through rate
This aspect is complemented by the average number of openings that the emails receive and the type of interaction that the audience carries out in relation to the emails they receive.
Bounce rate
Related to errors that result in certain emails not reaching the target audience or emails kept in the database not existing or being poorly written.
What are KPIs used for?
Having precise metrics helps you establish and take actions aimed at:
Assign measurable objectives
Set priorities and assign each team member the ability to adapt to the plan. Keep in mind that the beginning may not be easy, but they must focus on achieving short, medium or long-term results as planned.
Increase leads
This is where KPI measurement provides you with valuable information to know who your target audience is and what type of interaction they have with your website or social network.
From there, you will foster a community of users that is aligned and capable of maintaining a connection with the service or product you offer.
Strategy evaluation
At this point, it is evaluated what works and what is not appropriate. In this way, it is determined with real data, what needs to be improved, in order to contribute to growth and drive of the digital business.
Cost reduction
By having a precise set of indicators, you can determine what is the necessary budget? What is the conversion cost? By knowing these points, you will determine how much you will need to invest in the action plan.
Conclusion
Keep in mind that KPIs are not exclusive and unique to digital marketing , however, their usefulness allows you to evaluate how effective your business strategy is? What aspects should be improved or eliminated?
Furthermore, its application is based on actions related to SEO, SEM, email marketing and social media. Therefore, its usefulness is necessary to set SMART objectives and continue optimizing in order to boost a business.
If you still have doubts, our digital agency will give you the relevant guidance. Let's schedule an appointment without obligation!